Associate Director, Social & Digital Marketing

Who We Are Authentic Brands Group (Authentic) is a global brand and entertainment platform that owns and invests in iconic intellectual property and cultural assets. It accelerates brands through a set of specialized businesses that combine powerful storytelling, premium content, unforgettable live experiences and global commerce. Through a network of more than 1,700 best-in-class licensees and strategic partners across 150 countries and expansive distribution, Authentic’s brands drive more than $36 billion in annual systemwide retail sales worldwide.

Authentic’s diversified portfolio spans more than 50 brands and reaches nearly one billion social media followers. Its roster includes Reebok, Champion, Shaquille O’Neal, David Beckham, Kevin Hart, Sports Illustrated, Elvis Presley, Muhammad Ali, Marilyn Monroe, GUESS, Aéropostale, Nautica, Eddie Bauer, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Izod, Van Heusen, Dockers, Ted Baker, Hart Schaffner Marx, Vince, Barneys New York, Judith Leiber, Quiksilver, Spyder, Billabong, Volcom, Roxy, RVCA, DC Shoes, Prince, Sperry and Hunter.

For more information, visit  Follow Authentic on Linked In, Instagram and WeChat.

Why Authentic You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission.

We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.

What You’ll Do Reporting to the SVP, Integrated Marketing EMEAI, the Associate Director, Social & Digital Marketing will lead the digital and social strategy across our Lifestyle Fashion portfolio within the EMEAI region.

This role is responsible for driving audience growth, brand engagement, and commercial impact through innovative social-first marketing strategies, platform-native content, and integrated digital campaigns. A key focus will be supporting and enabling licensees and regional partners with stronger, more effective social plans that elevate brand presence and drive performance across markets.

You will work cross-functionally with Brand, Commercial, Creative, PR, Retail, and Licensing teams to deliver best-in-class digital marketing initiatives that balance strategic thinking with hands-on execution.

Key Responsibilities Strategy & Growth Lead the social and digital marketing strategy across the Lifestyle Fashion portfolio in EMEAI, aligning global brand direction with regional market priorities and commercial objectives (own the Ted Baker London & Hunter global social accounts)
Drive audience growth, engagement, and brand relevance through social-first and content-led marketing strategies.

Partner closely with licensees and regional teams to improve social planning, campaign execution, and platform performance across markets.

Develop integrated 360 marketing campaigns across key digital and social platforms including Meta, Tik Tok, You Tube, Pinterest, and emerging channels.

Identify new opportunities for content, creator partnerships, digital activations, and platform innovation to support both brand and commercial growth.

Act as a digital and social thought leader internally, embedding best practices, platform expertise, and evolving consumer trends across the organisation.

Content & Campaign Execution Lead end-to-end execution of digital and social campaigns, ensuring high-quality delivery across multiple brands and territories.

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