Marketing Director

​Job reference 342020

Marketing Director Highly competitive salary and bonus package, commensurate with a senior role -  Full details will be shared with shortlisted candidates. In addition car allowance, healthcare, 50% annual bonus potential, 30 days annual leave plus bank holidays and a company pension scheme with highly competitive contribution rates

Permanent, Full time 185 Farringdon Road Marketing Director Royal Mail Farringdon, London Hybrid Working | 5 Days Per Week | 4 Days in the Farringdon Office The Opportunity Royal Mail is one of the most recognised and trusted brands in Britain. With a history spanning more than 500 years and a presence that reaches every address in the UK, it remains an organisation of extraordinary scale, relevance and importance.

We are seeking an exceptional Marketing Director to lead Royal Mail's marketing function and shape the marketing strategy, brand strategy and marketing investment that support the organisation's commercial objectives.

Reporting to the Chief Customer Officer, this is a significant leadership role with responsibility for a senior team of marketing specialists spanning strategy, brand, content, media, CRM, measurement and marketing operations. The role offers regular exposure to the Chief Executive and Executive Team and plays an important part in influencing the commercial agenda of the business.

This is an opportunity to lead marketing for one of the UK's most iconic brands, combining strategic brand leadership with clear accountability for commercial outcomes.

The Role The Marketing Director owns Royal Mail's marketing strategy, brand strategy and marketing investment, with accountability for ensuring that marketing activity delivers measurable commercial return.

The role combines leadership of the marketing function with responsibility for helping shape the growth agenda. Working closely with colleagues across Commercial, Operations, Technology and Customer teams, you will ensure that marketing remains a strong and influential driver of business performance.

Key responsibilities include:

Owning Royal Mail's brand strategy, positioning and architecture.

Leading the development and execution of marketing strategy across consumer and business audiences.

Owning the marketing budget and investment strategy across brand and performance marketing activities.

Ensuring marketing investment delivers effective and measurable commercial outcomes.

Leading, developing and inspiring a high-performing team of marketing specialists.

Championing the effective use of data, technology and AI across the function.

Managing agency partners across creative, media and production.

Owning the marketing effectiveness framework, including measurement, testing and econometric modelling.

Representing marketing at executive level as the commercial voice of the brand.

About You We are open to outstanding marketing leaders from a range of sectors.

What matters most is your ability to demonstrate significant leadership experience, commercial impact and success operating in complex environments.

You will bring:

A strong track record in senior marketing leadership roles, including ownership of brand strategy, performance marketing strategy and significant marketing investment.

Experience developing and delivering brand-led and performance-led growth strategies with demonstrable commercial results.

Strong consumer brand experience, ideally complemented by B2B and/or B2B2C exposure.

Experience leading and developing marketing teams, including through periods of change.

A thorough understanding of marketing effectiveness, measurement, attribution and return on investment.

Experience managing agency partnerships across creative, production and media.

The presence, credibility and communication skills to influence at Executive and Board level.

Strong commercial judgement combined with an evidence-based, data-led approach to decision making.

Above all, you will be a persuasive and influential leader, able to combine strategic vision with commercial rigour and bring others with you through the strength of your judgement, credibility and results.

Why Join Royal Mail?

Few marketing leadership…