Digital Marketing Executive

Can you help us to help schools and students thrive?

COBIS is the largest and most influential association for British international schools overseas, committed to school improvement, and to helping schools and students thrive. We exist to serve, support and represent member schools, and to influence and promote the export of world class British education worldwide, guided by the principles of collaboration, inclusivity and ambition.

You will play a crucial role in supporting the growth of COBIS by supporting the delivery of a forward-thinking digital marketing and communications strategy, focused on increasing awareness of COBIS, strengthening engagement with our services, generating new enquiries and expanding our reach among prospective schools and partners. You will coordinate the planning, and delivery of COBIS’s social media activity, overseeing the social media content calendar, channel performance, audience growth and campaign delivery across all platforms.

You will ensure content is effectively adapted, distributed and optimised to maximise reach, engagement and impact.

• Support engagement initiatives and awareness-raising communications to ensure COBIS members and associates are gaining full value from their membership or subscription
• Monitor and optimise campaign performance, recommending improvements based on data and audience insights.
• Grow and enhance COBIS’s presence across social media platforms by supporting the delivery of channel strategies, optimising content performance, identifying audience growth opportunities and supporting the effective distribution of content across digital channels
• Coordinate the COBIS social media content calendar, planning and scheduling activity across all platforms ensuring content is effectively adapted, distributed and optimised to maximise reach, engagement and impact, while supporting audience growth and engagement objectives.
• Support the Marketing & Communications Manager with implementation of paid campaigns, including feedback on performance

• Implement growth-focussed digital marketing activity that increases website traffic, enquiry generation, event participation and service uptake, all of which will support COBIS’s strategic objectives and enhances recognition globally
• Identify opportunities to attract and nurture new audiences through digital channels and marketing automation
• Deliver campaigns to support the promotion and growth of the new Associate Network subscription
• Plan and deliver effective cross‑channel marketing campaigns for COBIS services including CPD, student events, accreditation and safeguarding to increase uptake by members and non-members
• Support ongoing optimisation of the COBIS website to improve user experience, boost organic traffic, and increase enquires
• Implement SEO strategies to ensure COBIS ranks highly in relevant searches
• Continuously monitor website analytics to track performance and improve engagement
• Support the Marketing & Communications Manager with Google Analytics reporting and related actions to improve website performance
• Work with the Marketing & Communications Executive to optimise published content for search performance
• Monitor emerging AI search and content discovery trends, recommend appropriate actions and support implementation

• Collaborate with internal teams, the Communications Executive and the wider COBIS network to develop, adapt, optimise and distribute high-quality, engaging digital content, including webinars, blogs, case studies, and video content,…