Digital Visual Merchandiser

London, England, United Kingdom , Permanent

We're a global brand made up of a very diverse mix of talented people in a huge variety of roles. Our products are designed in house and made by a small number of suppliers and artisans around the world to sustainable standards.

We are a brand embarking on a very exciting plan and we are seeking new members of the team who want to contribute to this.

The Digital Visual Merchandiser is responsible for bringing our brand and product proposition to life across every digital touchpoint, creating inspiring customer journeys through best-in-class visual merchandising, product storytelling, and category presentation. Sitting within the Digital Trade team and reporting to the Head of Ecommerce & CRM, this role combines creativity with commercial insight to optimise the online customer experience, drive engagement and conversion, and maximise trading performance.

Working cross-functionally with Digital Trade, Content, CRM, and Retail Visual Merchandising, the role ensures a consistent, customer-centric brand experience across all digital channels.

• Own the visual merchandising strategy across the e-commerce site
• Ensure product categories, landing pages, and navigation reflect seasonal priorities, customer needs, and trading objectives
• Create inspiring and commercially effective product presentations that improve product discovery and conversion
• Optimise category layouts, product sequencing, and visual hierarchy to maximise engagement and sales performance
• Continuously review and enhance the online customer journey through data-led merchandising decisions

• Partner closely with the Senior Content Manager to translate monthly brand and campaign directives into compelling product stories
• Support Curation of product selections for email campaigns, that support content stories, seasonal focuses, and trading priorities
• Ensure content narratives are effectively reflected throughout site categories, collection pages, and merchandising features
• Support the creation and execution of editorial and campaign landing pages that connect content with commerce
• Maintain consistency between campaign messaging, product presentation, and customer experience across all digital channels
• Build a strong partnership with the Visual Merchandising team
• Ensure store VM guidelines, seasonal themes, and key product focuses are consistently reflected across digital channels
• Translate in-store visual concepts into effective online merchandising experiences
• Act as the key digital contact for VM initiatives and launches

• Work closely with Digital Trade Managers to align merchandising activity with sales objectives, stock priorities, and commercial opportunities
• Manage product launches, monitoring the critical path, and executing daily trading strategies (e.g., cross-selling, up-selling) to maximize full-price sell-through
• Support promotional activity, launches, and key trading events through effective visual merchandising execution
• Balance brand storytelling with commercial performance to achieve business objectives

• Monitor and report on key merchandising and customer engagement metrics
• Use analytics, customer behaviour insights, and trading performance data to inform merchandising decisions
• Identify opportunities to enhance the digital customer experience and improve site performance

WHAT WE’RE LOOKING FOR (SKILLS & QUALIFICATIONS)

• Proven experience in Digital Visual Merchandising, E-commerce Trading, Online Merchandising, or a related digital retail role
• Strong understanding of customer journey optimisation and e-commerce best practices
• Ability to combine creative storytelling with commercial and analytical thinking
• Experience working with content, CRM, and trading teams in a retail environment
• Strong stakeholder management and cross-functional collaboration skills
• Excellent organisational and project management capabilities
• Data-driven approach with experience using analytics to inform decisions
• Act as the subject matter expert for digital visual merchandising and online storytelling
• Fashion, lifestyle, or premium retail experience