Copywriter – Freelance

• Develop tone of voice and verbal identity guidelines for rebrands and new brands
• Write paid ad copy and social captions across multiple brands and formats
• Write campaign copy from brief through final deliverable
• Write trade marketing copy, including pack copy, shelf talkers, sell sheets and retailer assets
• Write reports, presentations and pitch decks
• Work within tone of voice guidelines and maintain consistency across touchpoints
• Manage time and deadlines across multiple brands simultaneously
• Bring a distinctive point of view to copywriting projects

• Solid grasp of core copywriting principles: rhythm, clarity, structure and tone
• Ability to write directly in a brand's tone of voice and style guide
• Ability and desire to flex skills from brand development through detailed campaign execution
• Working knowledge of writing to space and format constraints, including headlines, pack copy, OOH and character limits
• Sharp eye for editing your own work and other people's
• Comfortable turning a rough brief into strong first-draft copy quickly
• Portfolio demonstrating genuine strategic thinking
• Humility to take feedback and confidence to push back when right
• Portfolio link or work samples required; applications without a portfolio will not be progressed

Demonstrates expertise in copywriting principles, including rhythm, clarity, structure, and tone, while effectively managing multiple brand projects and adhering to tone of voice guidelines. Proven ability to produce high-quality campaign copy and marketing materials under tight deadlines.

• Copywriting Principles
• Brand Development
• Campaign Execution
• Editing Skills
• Portfolio Demonstration

• Campaign Copywriting
• Ad Copywriting
• Trade Marketing Copy
• Presentation Writing
• Report Writing
• Social Media Captions
• Tone of Voice Guidelines
• Brand Style Guide
• Writing to Format Constraints
• First-Draft Copy Creation

• Strategic Thinking
• Feedback Reception
• Confidence in Ideas
• Time Management
• Attention to Detail

• Verbal Identity
• Brand Rebranding
• Marketing Assets
• Retailer Assets
• Copywriting Projects