Head of Brand Marketing

Hello, we’re Reach. Every day, our trusted news, stories and content connect with millions of people where they live - whether that’s on their social feed or at their neighbourhood newsstand; through their local community or their take on the hot topic of the day.

We're home to more than 120 brands - from household names like the Mirror, Express, Daily Star and Daily Record, to local titles like MyLondon, Belfast Live, and the Manchester Evening News, and brands making a splash in the US like the Irish Star.

It's our ability to understand people and the things that matter to them that makes us Britain and Ireland's largest commercial news publisher. We reach around 70% of the UK's online population, 10% of the US online population, and over 100 million social followers around the world, connecting with them on who they are, where they live and what they love.

Your story, with Reach

As a modern media organisation, we're much more than just news. And it takes a wide range of people and skills to serve diverse audiences, customers and communities like we do.

We know everyone has their own story to tell, so we’ve built an environment where every background is respected and every day is a day to explore.

We’ll help you build a career that works with your life, while giving you the space to create and grow.

About this role

We are seeking a dynamic Head of Brand Marketing to lead brand strategy, planning, and campaign delivery for a number of brands across our portfolio.

In this hybrid, London-based position, you will work with major national titles such as the Mirror and the Express, while overseeing a dynamic portfolio of iconic regional news brands. Joining at a pivotal launch phase, you will combine high-level strategic planning with hands‑on execution, working alongside focused new team team of Brand Managers rather than directing purely from above.

Strategy & Portfolio Ownership: Define and implement overarching brand strategies that align directly with core business growth goals.

Master Campaign Orchestration: Own the brand marketing calendar for our target brands coordinating cross‑channel campaigns across editorial, video, audio, subscriptions, and events.

Team Leadership & Culture: Build, mentor, and line‑manage a new core team of Brand Managers, fostering a collaborative, hands‑on environment.

Campaign Delivery: Translate brand strategies into creative, memorable campaigns that generate real cut‑through and cement brand equity.

Performance & Governance: Establish brand KPI frameworks to track, optimise and improve brand performance while ensuring consistent brand identity and tone of voice across all touchpoints.

What you need to succeed

We are looking for a collaborative, strategic, and execution‑minded leader who thrives in a fast‑paced environment.

Senior Brand Leadership: Proven track record in a senior brand marketing role within a multi‑brand or multi‑stakeholder organisation (media/publishing experience is a plus, but not essential).

Strategic to Execution Flexibility: Success in building brand strategies from scratch alongside a track record of rolling up your sleeves for hands‑on campaign delivery.

Cross‑Functional Influence: Exceptional communication skills with demonstrated success partnering with non‑marketing specialists (like editorial or product teams) and influencing senior stakeholders.

Data‑Driven Approach: Experience establishing and tracking brand KPI frameworks to measure clear business impact over time.

People Management: Direct line‑management experience with a passion for building, mentoring, and developing a high‑performing team.

How we'll look after you

We take good care of our people - and that means more than just a pay…