Head of Marketing - BillyQ

BillyQ is transforming the way people play pool through smart technology. As the technology brand within Poolhouse, BillyQ combines intelligent hardware with a browser-based player experience that enables venue partners to generate new revenue through our innovative smart pool table platform.

Following our recent Series A investment, we are entering an exciting phase of growth. We’re looking for an experienced, commercially-minded Head of Marketing to build BillyQ’s marketing function from the ground up and take a new product to market across both B2B and B2C audiences.

Reporting to the President BillyQ Commercial, you will define BillyQ’s brand, positioning and go-to-market strategy, and build the campaigns, digital presence and customer journeys that drive awareness, demand and growth. Working closely with Sales, Product, the CTO and founders, you will ensure marketing is embedded in the growth strategy from day one rather than operating as a support function.

Success will look like a product that launches with real momentum, a distinctive brand people remember, and a strong pipeline of business customers and consumers that proves demand and supports BillyQ’s growth.

• Senior marketing leadership experience, ideally within a startup, scale-up, technology or product-led business.
• Proven experience developing and executing go-to-market strategies for new products, launches or market entries.
• Strong experience building brands, positioning and messaging for B2B and B2C audiences.
• Broad marketing expertise spanning digital, demand generation, lifecycle, content, organic social, paid media, PR and partnerships.
• Strong commercial and analytical capability, with experience linking marketing activity and investment to revenue, pipeline, acquisition and growth.
• Experience building or shaping a marketing function and effectively managing agencies, freelancers and external partners.
• Strong cross-functional leadership skills, with the ability to work closely with Sales, Product, Technology and senior leadership.

• Experience with in SaaS, enterprise technology, consumer technology or platform businesses.
• Experience marketing products across UK and US or other international markets.
• Hospitality, leisure, gaming or venue technology experience.
• Experience launching an app, digital product or technology-enabled physical product.
• Experience with SEO, GEO, SEM, CRM, marketing automation and product analytics platforms.

• Commercially ambitious with a growth mindset.
• Creative and strategic, with the ability to turn insight into distinctive, effective marketing.
• Highly hands-on and comfortable building from the ground up.
• Data-led, highly accountable and outcome focused.
• Collaborative and influential across Product, Sales, Technology and Leadership.
• Comfortable operating at pace and adapting as priorities, product roadmaps and markets evolve.

• Define how the product is seen, understood and talked about by businesses and consumers alike.
• Develop the brand identity, tone of voice and visual direction from the ground up, working with designers and agencies as needed.
• Create distinct positioning and messaging for B2B and B2C audiences, so the same product makes sense to an operator lead and to an everyday user.
• Own the brand guidelines and ensure consistency across the website, app, sales decks, social and support touchpoints.
• Champion the brand internally so every team - Product, Sales and Support - represents it consistently.

• Build the marketing strategy and function that takes the product from launch to scale.
• Own the go-to-market strategy for new product launches, features and market entries,…