Influencer Marketing Lead

As Influencer Marketing Lead
, you will own and shape client North Europe's influencer marketing agenda across our consumer brands, helping us build greater cultural relevance, credibility and advocacy.

You will develop and lead culture-first influencer strategies aligned to brand and business objectives, identifying the right opportunities, talent and communities to connect with consumers in authentic and impactful ways.

• Develop influencer strategies across Danone brands, integrating influencer activity across social, PR, media, content and wider marketing programmes
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• Identify, vet and recruit talent across celebrities, creators, micro-influencers and healthcare professionals.
• Lead campaigns end-to-end, from strategy, sourcing and negotiation through to briefing, content delivery and reporting
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• Build and manage strong, long-term relationships with creators, talent, agencies and their representatives.
• Own influencer performance measurement, working with media analytics to drive Share of Influence, Earned Media Value and campaign effectiveness
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• Manage and optimise a significant influencer investment, ensuring activity delivers against agreed objectives and budgets.
• Act as Danone North Europe's local expert for Traackr and help build influencer marketing capability across the wider marketing organisation.
• Stay ahead of emerging creator, social and cultural trends and translate industry best practice into opportunities for Danone.

We're looking for an experienced influencer marketing specialist/leader who combines strategic thinking with strong executional and relationship-management skills.

You should have:

• Proven experience developing and delivering influencer marketing strategies.
• Strong understanding of the creator, social, digital and earned media ecosystem.
• Experience managing influencer campaigns, talent negotiations and agency relationships.
• A performance mindset, with experience using data and insights to test, learn and optimise.
• Strong stakeholder management skills and the confidence to work across a complex organisation.
• A passion for culture, creators and identifying new ways for brands to become more relevant and influential.