Global Strategy Director

Company Description

Who We Are in the UK?

Spark Foundry, the Acceleration Agency.

We help brands to identify, learn and respond to opportunities faster than the competition.

Every client has an area of their business they need to accelerate, from short-term goals to long-term transformation.

We’ve proven our approach during the most difficult year on record. Now we’re using it to provide a launchpad for their future.

Come be an accelerator with us.

How we accelerate

• Planning
  : an approach that works in practice rather than theory, arming planners with the ability to create cutting edge campaigns
• Intelligence
  : a suite of tools that give definitive answers to big questions, and uncovers actionable insights about real people
• Trading
  : a model built on flexibility and trusted relationships, underpinned with bold guarantees
• Relationships
  : a culture of asking challenging questions to better understand the brief – we are not a ‘yes’ agency
• People
  : a strong history of recruiting talent from diverse backgrounds and accelerating their careers

Our Commitment

We are diverse though our experience, people and the clients we look after - and we celebrate that diversity. Our people hold us accountable to our beliefs and via regular surveys and our grass roots D&I team, The Collective, and internal next generation board, Firestarters, we hold regular events and work continually towards generating ideas, initiatives and educating our people to ensure we are a diverse and inclusive agency.

As part of our dedication to create an inclusive and diverse workforce, Spark Foundry is committed to equal access to opportunity for people without regard to race, age, sex, disability, neurodiversity, sexual orientation, gender identity or religion.

Key Responsibilities

• Ensure seamless, end-to-end integration across channels, creative, and content activation with no dead ends
• Act as a “connector” across disciplines both internally and externally with partners and clients
• Simplify client inputs to identify the critical jobs to be done with communications
• Bring a deep understanding of diverse, target consumers and champion that consumer to create experiences they will want to engage with
• Identifies opportunities upstream to leverage content and media partnerships to supercharge media plans
• Navigate multifunctional agency teams and client relationships; with authority to deliver strong and substantiated recommendations to both internal and external audiences and show the ability to quickly pivot course-based learnings from on-going, inclusive insights.
• Ensure all work reflects regional nuance while staying aligned to global brand strategy
• Develop effective, efficient and exciting cross channel media strategies, rooted in unquestionable rationale, typically in Powerpoint format.
• Analyse and draw-out implications from research, media planning tools and other data sources to evidence recommendations.
• Take the lead on responding to strategy briefs and driving strategic projects.
• Ensure strategy alignment and support to account, specialist and network teams.
• Accountable for leveraging past campaign data and learnings to develop, refine and deliver implementation guidelines and improve future campaigns.
• Responsible for leading the collaboration with creative agency partners

Critical Skills

• Demonstrable media planning and strategy, with international exposure.
• An assured presenter, confident and collected. Excellent communication skills are critical.
• Naturally interested in people, what makes them tick and how to influence their behaviours with an ability to understand human behaviour, think laterally, problem solve, ask difficult questions.
• Strong analytical skills and proficiency in media planning tools.
• Simple and effective use of PowerPoint for selling through recommendations and producing guidelines.
• Passionate about multi-media channel planning based on data-led insights. A basic familiarity with Marketing Mix Modelling and other predictive or analytic methodologies.
• A confident multitasker, comfortable in fast paced environments.
• Strong account management skills to ensure seamless delivery, build trust and develop an effective working relationship with…