Brand Strategist - Government

Role:
Brand Strategist
Contract Length: 9 months

Location:

Hybrid/London - onsite expectation is flexible
IR35:
Inside
Pay Rate to Intermediary: £550-575 per day
Security Clearance: SC requested

Spinwell is recruiting for a Brand Strategist for an excellent opportunity within the public sector.

• define and steward the brand strategy with the Head of Design and Head of Strategy - owning the positioning, narrative, and brand hierarchy and architecture across a multichannel brand, ensuring these are documented, socialised, and reflected in every significant product, marketing, and policy decision.
• lead brand protection and enforcement - overseeing trademark monitoring, managing infringement cases, and building scalable processes to detect and respond to brand misuse across multiple channels.
• develop and maintain brand governance frameworks - creating the guidelines, tools, and approval processes that enable teams across product, design, marketing, and communications to execute consistently across all channels.
• act as a cross-functional brand authority - embedding into product, policy, and delivery work streams to provide brand input at the right moments, preventing misalignment before it happens rather than correcting it after.
• partner closely with the Brand team's creative leadership - working alongside the existing creative leaders who are responsible for all design activity, ensuring strategy is the foundation their work is built on, while their creative output sharpens and informs the evolving strategy in return.
• build internal brand capability - running training, creating self-serve resources, and acting as a consultative partner so that brand decisions made without your direct involvement remain grounded in a shared understanding of the brand across every channel.

• have 5+ years of experience across brand strategy, management, and protection within a technology, platform, or consumer-facing business where the brand operates across multiple channels, products and services
• have worked across organisational boundaries with product teams, legal, communications, and policy teams, and can demonstrate examples of turning brand principles into practical guidelines that non-brand specialists can use.
• demonstrate experience of brand protection and enforcement, including trademark fundamentals, IP monitoring, and how to upscale and resolve brand misuse across digital and physical channels in partnership with legal counsel.
• a proven track record of strategic work with strong creative instincts with a proven ability to work alongside creative leaders and evaluate design outputs against brand positioning with authority.
• can demonstrate measurable impact, whether building a governance framework from scratch, reducing infringement rates, or improving cross-channel consistency
• are a confident communicator and influencer who has presented brand strategy to senior leadership, written clear policy and guidance, and brought sceptical stakeholders on board with a brand decision.

We welcome all applications regardless of background, in line with our commitment to diversity, equality and inclusion.

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