Organic Search Strategist

The Role

We create category leaders. And you can't lead a category if you're invisible when people search.

The future of marketing isn't about winning individual channels — it's about being discoverable wherever people search, scroll, ask and explore. Google, Tik Tok, You Tube, Amazon, ChatGPT, and Pinterest. Every platform is now a search engine.

As an Organic Media Strategist, you run the strategy. You own the strategic direction of your accounts — turning audience insight into integrated plans across SEO, Social and Digital PR, and leading the channel and craft teams who bring them to life.

You're also the storyteller. Analysts find the insight — you bring it to life, turning data into a story clients believe in, buy into and invest behind. You communicate insight and great work like no other.

At Rise, we separate Demand from Discovery. This role makes sure brands are present the moment demand turns into search — the obvious choice throughout the Search Journey. This isn't a traditional SEO strategy role.

Owns the strategic direction of the account. Runs regular strategy sessions, aligns PR, social and onsite teams around priorities, and proactively identifies opportunities. Works closely with Client Services to develop commercial recommendations, budget allocation and growth opportunities. Regularly communicates performance, ideas and next steps to both clients and internal teams — and does it like no other.

• Own the strategic direction of every account in your portfolio.
• Develop integrated Organic Media strategies that drive commercial growth.
• Turn audience insight into Search Journeys, content strategies and channel priorities.
• Be the storyteller of the account — turning analyst insight and data into narratives that win client belief and investment.
• Align PR, social and onsite teams around one set of priorities.
• Maximise discoverability across Google, AI platforms and social search.
• Define KPI frameworks and success measures across Organic Media.
• Identify content, authority and visibility gaps that create opportunity.
• Prioritise investment across SEO, Social and Digital PR based on audience behaviour and commercial impact.
• Lead strategic planning that aligns every Organic Media discipline behind a single roadmap.

• Own the strategic direction of your accounts — the strategy starts and ends with you.
• Build strategic roadmaps that guide Organic Media activity across SEO, Social and Digital PR.
• Run regular strategy sessions, quarterly planning, workshops and ongoing strategic reviews with clients.
• Develop integrated Search Journey strategies that connect audience demand with commercial objectives.
• Create KPI frameworks, channel playbooks and measurement plans.
• Work closely with Client Services to develop commercial recommendations, budget allocation and growth opportunities.
• Proactively identify opportunities — before the client or the data asks the question.
• Personally lead solutions for new business pitches – helping form organic media strategies for new clients.
• Always have 3–6 month roadmaps in place for clients.

• Build, train and mentor a small handful of organic analysts & or creators directly line managing junior risers and ensuring standards throughout - training, setting process, feedback and quality assurance
• Align PR, social and onsite teams around account priorities — one strategy, every discipline behind it.
• Lead channel and craft teams through the strategy: brief them brilliantly, keep them focused on the plan and connect their work back to client objectives.
• Regularly communicate performance, ideas and next steps to internal teams, so everyone knows where the account is heading and why.
• Champion great work — spot it in the team, elevate it and get it in front of clients.

• Build topic cluster strategies and content plans that strengthen discoverability and topical authority.
• Conduct content gap analysis across websites, blogs, commercial pages, FAQs and social platforms.
• Develop social search strategies for You Tube, Tik Tok, Reddit and Pinterest.
• Identify opportunities to improve…