Content Lead

Career Opportunities:
Content Lead (2393)

Requisition
2393
-Posted
08/04/2026

- Marketing

- Marketing
- External Location (1)
- Marketing & PR

Berry Bros. & Rudd is more than 325years old, but we never stand still. As the world's best and most trusted fine wine and spirits merchant, we are committed to helping our customers drink better, now and in the future. A career at Berry Bros. & Rudd is a unique and rewarding experience, combining the rich background of centuries of history with a modern family-owned culture, built on ambitious plans and with people at its heart.

The jobin a nutshell

The Content Leadis responsible for leading BB&R's content strategy,planning and creation across the customer journey, ensuring content supports commercial objectives, strengthens brandauthorityand delivers exceptional customer experiences.

As part of the newly created Studio function, the role combines strategic thinking with hands-on delivery, leading the content team and working closely with Design, Marketing, Membership, Digital, Buying and Events teams. Responsible for ensuring content is relevant,discoverable and effective across all channels, the role uses customer insight, SEO best practice, AI-driven searchtrendsand performance data to inform decision-making.

The Content Lead will play a key role in bringing BB&R's tiered customer proposition to life, creating engaging content that supports customer acquisition, engagement and retention while reinforcing BB&R's position as the trusted authority in fine wine and spirits.

Who you will work with

Internal: Studio, Marketing, Membership, Events, Digital, Buying,Commercial, Private Client Advisers

External: Agencies, freelance content creators, PRagency,producers and industry experts

What you will do

Develop and deliver BB&R's content strategy, ensuring alignment with business objectives , customer needs and brand priorities.

Create integrated content plans that support key business areas including Membership, Retail, Fine Wine, Spirits and Events.

Develop content that supports BB&R's tiered customer proposition, delivering value across different customer segments and lifecycle stages.

Work closely with the Senior Creative Designer and Studio team to develop engaging social-first content across static, video and emerging formats.

Ensure content supports customer acquisition, engagement, retention and advocacy.

Maintain oversight of the content calendar, ensuring priorities are aligned with campaign, trading and membership plans.

Ensure content is effectively adapted and distributed across multiple channels and audiences.

Content Creation & Delivery

Lead the creation and delivery of high-quality content across digital, social, video, CRM, website, editorial and experiential channels.

Oversee the planning and delivery of BB&R's organic social media content

Ensure content is engaging, informative, on-brand and aligned to BB&R's tone of voice.

Partner closely with the Senior Creative Designer and wider Studio team to deliver integrated campaigns and customer experiences.

Support the development of content across a variety of formats including written, video, social, audio and emerging channels.

Oversee content governance, quality standards and editorial consistency

Contribute to key content pieces and business-critical communications where required .

Search, Discoverability & Content Performance

Lead BB&R's content optimisation approach across traditional search, AI-powered search and emerging discovery platforms.

Ensure content follows SEO best practices and is structured to maximise discoverability, visibility and engagement.

Monitor developments in AI, LLMs and changing search behaviours to ensure content remains effective and accessible.

Work closely with Digital and Marketing teams to improve organic performance and customer acquisition through content.

Use performance data, audience insights and analytics to continuously optimise content effectiveness.

Identify opportunities to improve content journeys, engagement and conversion across digital channels.

Work closely with the Membership Manager and Membership Programming Lead to create content that enhances the customer proposition and…