Influencer Marketing Manager

London | Hybrid — mainly remote, 1 day per week in office About The Good Egg

The Good Egg (TGE) is a boutique influencer marketing agency creating creator-led, brand-aligned and performance-driven campaigns for ambitious brands.

We work across the UK, Europe and the US, with clients ranging from global names including LEGO, Silverstone and MotoGP to fast-growing brands across wellness, supplements, lifestyle and consumer.

We’re a lean, all-female team of millennial and Gen-Z marketers who care about doing brilliant work without unnecessary agency layers. Our boutique approach means everyone has genuine ownership, direct access to clients and the opportunity to make an impact on how we work and grow.

We’re now looking for an experienced Influencer Marketing Manager to join the team and take ownership of a portfolio of campaigns and client relationships.

This is a hands‑on management role for someone who already knows influencer marketing inside out and is ready to operate with a high level of autonomy.

You’ll lead campaigns from brief through to delivery, manage key client relationships, oversee and develop two members of the campaign team, and work closely with our Campaign Strategy Lead to ensure our work is strategically strong, creatively ambitious and commercially sound.

We’re looking for someone who can see the bigger picture while keeping a very firm grip on the detail.

• Owning influencer campaigns end-to-end
  , from initial brief and strategy through creator selection, contracting, content production, approvals, live delivery and reporting.
• Acting as the day-to-day senior contact for clients
  , building strong relationships and confidently managing expectations, challenges and opportunities.
• Translating client objectives into clear, effective influencer and creator strategies.
• Overseeing creator identification and selection, ensuring talent is relevant to the brand, audience and campaign objectives.
• Managing campaign budgets, timelines, deliverables, usage rights and project profitability.
• Negotiating creator fees, deliverables, licensing and usage where required.
• Line managing two members of the team
  , providing direction, feedback, support and quality control while helping them become increasingly autonomous.
• Delegating effectively while maintaining oversight across multiple campaigns and work streams.
• Reviewing briefs, creator recommendations, client communications, reports and campaign outputs before they go out the door.
• Working closely with the Campaign Strategy Lead
  , who you’ll report into, to develop stronger campaign thinking and continually improve our work.
• Identifying opportunities to grow existing client relationships and supporting relevant upsell and new‑business opportunities.
• Helping us improve internal campaign processes, templates and ways of working as the agency grows.

You’ll have at least 3–4 years of influencer marketing experience agency-side and already be comfortable managing multiple campaigns and clients simultaneously.

This role suits someone who is highly organised, commercially aware and confident making decisions without needing constant direction.

• 3–4+ years’ influencer/creator marketing experience, with significant agency-side experience essential
• Strong end-to-end influencer campaign experience
• Excellent project management skills — you naturally think in timelines, priorities, dependencies and next steps
• Experience managing multiple clients and campaigns simultaneously
• Strong client‑management skills and confidence communicating with senior stakeholders
• A solid understanding of creator contracting, negotiations, usage rights and licensing
• Strong commercial awareness, including campaign budgets and profitability
• Experience managing, mentoring or overseeing junior team members
• The confidence to make decisions, solve problems and take ownership
• Based in London or within easy commuting distance
• Existing right to work in the UK — please note that TGE is not currently able to sponsor a UK work visa for this position
• Fluency in Spanish — this would be an incredible advantage given the international nature of our work and…