Insight Analyst – Market Insights

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The Global Insights Team at Primark

We are a newly formed team within Primark, at the start of an exciting journey to integrate insights into the business to drive performance.

Our mission is to drive insight-led decision making for maximum impact in helping Primark achieve its strategic goals.

The team is structured across pillars covering Brand & Marketing, Consumer Journey, Product Category, and Performance & Growth. This role sits within Performance & Growth, interpreting the market and consumer to tell the performance story for a set of priority countries.

• Build and own the consumer and market story for your priority countries, producing the fact-packs, competitive analysis and consumer-behaviour synthesis that guide local strategy and growth, with direction from the Performance & Growth Insights Manager.
• Interpret how consumers behave and how each market is moving, connecting Primark’s sales and customer data to the wider market picture to explain what is driving performance.
• Act as the day-to-day owner of Primark’s external research and data provider relationships, making sure the business gets the insight it needs, when it needs it.
• Feed consistent, comparable country inputs into the KPI frameworks and scorecards used across Strategy, Finance and Leadership.

• Own the day-to-day relationship with Primark’s external research and consumer data panels, briefing requests, tracking deliverables and quality-checking outputs.
• Combine syndicated market data, sales data and primary research into a single, clear view per market, covering brand health, value and price perception, market share and consumer trends.
• Keep source definitions and processes current so market views stay consistent and comparable across countries.

• Produce clear, persuasive insight deliverables, including fact-packs, presentations and commentary, that get to the “so what” and the recommendation rather than reporting numbers.
• Present findings to country and central stakeholders in a way they can act on, helping answer “how we win with customers” for each market.
• Bring the analysis to life in clear visuals, using Excel and Power BI (or a similar tool) to make the story easy to follow, partnering with Data/Tech teams where heavier automation is needed.

• Track competitor moves, pricing and market indicators across your markets, using Edited as a tool, flagging opportunities and risks early enough for local teams to act on them.
• Maintain a genuine finger on the pulse of each market through self-initiated desk research and competitive monitoring.

• 2–4 years in consumer or market insight, market research or category insight, within retail, fashion, ecommerce or consumer goods.
• Hands-on experience with syndicated market data (Kantar/World panel, and ideally Global Data, GWI, Circana/NIQ or Oxford Economics), and comfortable combining it with sales data and primary research.
• A strong storyteller who interprets data, lands the “so what” and the recommendation, and holds the attention of senior, non-technical audiences.
• Experience owning or coordinating external research and data providers, briefing them and quality-checking what they deliver.
• Genuinely curious about consumers, competitors and markets, with the discipline to keep sources, definitions and processes organised.
• Confident in Excel and comfortable using Power BI (or a similar tool) to present analysis clearly. You don’t need to be a data engineer; you do need to make numbers tell a story.
• Comfortable working across markets and with a geographically dispersed team.
• Working proficiency in Spanish, Italian or French is a plus, given the country focus of the role.

• Genuinely curious about why consumers behave as they do, and about what competitors are doing.
• Highly organised and detail-oriented, able to prioritise across projects and deliverables while meeting deadlines.
• Articulate, with clear presentation skills and the ability to make…