Media Buying Manager

Job Description

We are seeking an experienced and commercially minded Media Buying Manager within You Tube to lead the activation, optimisation and performance of You Tube advertising campaigns across a diverse portfolio of clients.

Omnicom Media

Media

Performance Media

• Develop and execute You Tube media buying strategies aligned to client objectives.
• Plan and activate campaigns across You Tube formats, including:
• Skippable In-Stream
• Non-Skippable In-Stream
• In-Feed Video Ads
• Shorts Ads
• Masthead
• Demand Gen campaigns
• You Tube Select
• Build audience strategies using first-party, contextual, affinity, demographic and behavioural targeting.
• Manage media budgets ranging from thousands to multi-million-pound investments.

• Monitor campaign delivery and performance daily.
• Optimise bids, budgets, creative rotation and audience targeting to improve outcomes.
• Deliver against key KPIs including:
• Reach and Frequency
• View Rate
• Cost Per View
• Cost Per Completed View
• Brand Lift
• Conversions
• Return on Ad Spend

• Produce insightful campaign analysis and post-campaign evaluations.
• Translate data into actionable recommendations for clients and internal stakeholders.
• Identify trends, audience insights and optimisation opportunities.

• Act as the You Tube channel expert within the business.
• Present campaign recommendations, performance updates and strategic insights to clients.
• Collaborate with planning and creative teams to ensure integrated campaign execution.
• Build strong relationships with platform representatives and technology partners.

• Stay up to date with You Tube advertising products, automation capabilities and industry developments.
• Identify emerging opportunities across You Tube viewing trends, connected TV, Shorts and creator-led content.
• Drive testing frameworks to evaluate new targeting, creative and measurement solutions.
• Share best practices and thought leadership across the organisation.

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

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