SEO Manager, Expansion Markets

About Us

Shark Ninjais a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeople’s lives in homes around the world.

Powered by two trusted, global brands, Shark and Ninja, the company has a proven track recordof bringing disruptive innovation to market and developing one consumer product after another has allowed

Shark

Ninjato enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than4,100associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

At Shark Ninja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

The SEO Manager sits at the intersection of content strategy and product visibility, working across traditional and AI search to ensure

Shark

Ninja shows up wherever customers are looking.

This isa hands-on, delivery-focused role is responsible for improving organic visibility and revenue.

The SEOManager works closely with content, merchandising, UX, product, and performance teams to make SEO a given, not an afterthought, using data to prove its value and translating performance into clear, actionable recommendations that connect directly to business outcomes.

• Facilitate the implementation of our SEO strategy in expansion markets, recognising market specific nuances
• Optimise on-page elements, including copy, meta content,header sand internal linking structure
• Own the organic blog and informational content roadmap to build topical authority
• Identify content gaps through competitor analysis and search demand data
• Brief and work alongside copywriters andcomplianceteams to ensure content meets search intentand is legally sound
• Collaborate with the PR team and agencies to ensure we have a best-in-class link acquisition strategy
• Support DTC campaigns by aligning search strategy with copywriters, creative, and performance teams tomaximisediscoverability and impact
• Work alongside the Performance Marketing team to support the Paid Media leads inmaximisingcross-channel budget efficiencies
• Stay up to date with search engine algorithm changes and adapt strategies accordingly tomaintainor improve rankings
• Advocate SEO best practices and the benefits of SEO to the wider team

• Conduct out in-depth,localised keyword research toidentifyopportunities for existing categories,product sand NPDs
• Optimize core category and product pagestoincreaseorganic visibility and revenue
• Identify and addresscannibalizationacross pages and products
• Work with product teams and merchandisers to align on category structure and naming conventions
• Report on weekly and monthly performance against forecast and KPI’s
• Take a data-driven approach and continuously look for ways to optimize SEO performance, and where relevant, automate

• Structure product and category page content to win featured snippets, People Also Ask boxes, and AI Overviews
• Identifyandoptimize for question-based search patterns across all page types
• Monitor AI Overview appearances in Google Search Console and third-party tools
• Track where brand and product names appear (ordon'tappear) in AI-generated responses across Google, ChatGPT, Claude, Perplexity, and similar tools, flagging gaps and opportunities
• Stay current with emerging Generative Engine Optimisation(GEO) best practices and contribute to an internal testing framework
• Develop guardrails to ensure any AI informed content meets Google’s guidelines

• At least one additional language, multiple preferred (Spanish, Dutch, or Italian desirable)
• 4 years of hands‑on content SEO experience in an ecommerce environment
• In‑de…