Strategy & GTM Lead

About Equals

Equals is the next-generation global money movement platform built for exceptional businesses operating across borders. We bring international payments, embedded finance, and more together into a single connection that simplifies operations and strengthens financial control. With deep expertise and integrated infrastructure, Equals turns financial complexity into reliable solutions.

With our headquarters in London and teams around the UK and Europe, you will join a very close-knit, talented and supportive team from various backgrounds who believe that bringing different perspectives together helps us understand our customers' needs. United, by one thing, making money management straightforward and cost-effective for our customers.

As we enter our next phase of growth at Equals, we are looking for an exceptional Strategy & GTM Lead to define where and how we win commercially, and turn that into consistent, disciplined execution on the ground. This role combines commercial strategy, covering target segments, verticals, ICPs and competitive positioning, with the playbooks, training, certification and enablement assets that make that strategy real for every seller.

Reporting to the SVP Commercial Strategy, GTM & Revenue Operations, you will set our commercial direction and make sure the sales team is equipped to deliver it. It is central to our growth ambition.

This is a senior appointment. You will carry the commercial strategy agenda for the business, set the standards the wider revenue team works to, and lead us through a period of significant change  shape of the team around this role will develop as the function does.

You are a high-calibre commercial strategist and operator who brings real intensity to the work. This is a step-change hire: someone equally comfortable building the 3-year commercial narrative and getting hands‑on to ship the playbook that makes it land on the sales floor. You carry enough weight to hold your position with senior commercial stakeholders and a room full of sellers, and you are experienced enough to lead, mentor or build a team around you as the function grows.

You are analytically rigorous. You are comfortable sizing markets, prioritising verticals and building the evidence behind a bet. You are also commercially credible with a sales floor, turning that thinking into playbooks sellers actually use. You build agent‑first, using AI to draft collateral and remove admin so sellers spend their time selling. You move at pace and hold the line on quality.

You will work closely with the SVP, the revenue SVPs, Revenue Operations, Marketing / Product Marketing and the sellers themselves.

• Own the commercial strategy source of truth: target segments, verticals, ICPs, use cases and competitive stance.
• Codify where we win now: the verticals and motions that reliably produce revenue, with the evidence behind them (win rates, sales cycles, productivity).
• Identify where we can win next: size and prioritise adjacent verticals and new markets, with clear hypotheses and a test‑and‑learn plan.
• Translate strategic choices into GTM direction: territory / coverage approach, messaging inputs and campaign priorities, partnering with Marketing.
• Build and maintain the commercial scorecard that links strategy to pipeline to revenue.
• Own competitive positioning: how we win against the competitors we meet most often, and where we can displace them.
• Own the design of the enablement "101" that teaches the deal‑stage flow, required fields and tools (SoW generator, prospect hub, collateral library), and the standards around using them.
• Turn segment and vertical assessments into GTM sales‑enablement playbooks, with guardrails that keep sellers in…