Influencer Marketing Manager B2B

About Ogilvy

Ogilvy part of WPP has been creating impact for brands through iconic culture-changing value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity innovating at the intersections of its advertising public relations relationship design consulting and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries.

Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC signifying its ability todeliver creative solutions that drive unreasonable impact for clients and is a WPP company (NYSE: WPP). For more information visit and follow us on Linked

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About WPP

WPP is the trusted growth partner for the worlds leading brands. We unite cutting-edge media intelligence and data solutions world-class creativity next-generation production transformative enterprise solutions and expert strategic counselin a single company powered by exceptional talent and our agentic marketing platform WPP Opento help our clients navigate change capture opportunity and deliver transformational growth. For more information visit.

Influence Manager - B2B

Department:PR & Influence

Location: London

Contract type: Fixed-Term (12 months)

Full Time/Part time: Full Time

Working Pattern: Hybrid

Reporting into: Influence Director / Influence Business Director

About Ogilvy:

Ogilvy UK has been creating iconic ideas that deliver impact at scale for clients ever since David Ogilvy founded the company in 1948. Ogilvy UK specialises in bringing together brand advertising customer experience marketing PR influence and consulting all fuelled by Behavioural Science. Our world-class award-winning creative campaigns deliver solutions for clients including Sainsburys Argos Mondelēz International Unilever TK Maxx and Pernod Ricard.

In 2023 Ogilvy UK celebrated their 75th anniversary and was the most awarded agency in Europe. Ogilvy is home to the largest influencer marketing practice globally and hosts the worlds biggest festival of behavioural science and creativity Nudge stock now in its 12th year.

Ogilvys award-winning influence division is one of the first agencies to develop a specialist Business Influence team integrating the value of influence into the core of Business Marketing operations for clients with a more corporate slant or B2B focus. Weve had the pleasure of working with world-leading brands such as TCS Samsung Business Lloyds Banking Intel Gaming Mastercard EY and many more.

Our influencer proposition covers the full spectrum of integrated influencer work from household celebrities to niche micro-influencers and from social media content to above-the-line (ATL) production. We prove every day that influencer marketing sits at the heart of modern business solutions.

The Role
As a Business Influence Manager you will play a pivotal role in bridging the gap between B2B marketing strategy and high-impact influencer execution. While our work does occasionally cover B2C elements the vast majority of your portfolio will be B2B-focused. Your deep understanding of B2B audiences corporate brand value complex routes to market and professional decision-making journeys will play a key role in spotting where influence can add maximum value.

In this role you will be directly responsible for the ideation project management and end-to-end execution of influencer marketing campaigns. You will work across a highly diverse range of activations including:

• Large-scale production shoots (requiring solid production knowledge).
• Developing multi-market toolkits for global brands.
• Creating research reports and thought-leadership content.
• Developing and scaling employee advocacy/employee influencer programs.
• Partnering with industry thought leaders executives and academics for high-profile events.

Ogilvys standard of delivery requires your client management to be first-class. You must be results-oriented strategic and capable of developing best-in-class ongoing influencer programs with innovative creativity at their core.

Additionally as a Manager/Account Manager within our team you will act as a vital mentor and escalation point for Account Executives (AEs) supporting them in their professional growth.

Key Responsibilities

Campaign Management & Production (End-to-End)

• Manage the end-to-end delivery of complex influencer campaigns ensuring they are delivered on time on budget and exceed client KPIs.
• Utilize your production knowledge to oversee content creation pipelines from brief to final delivery ensuring high-quality output across social digital and offline channels.
• Actively contribute to the overarching Influencer strategy: recommend objectives targets action plans calendars and budgets.
• Construct design and present high-quality strategically sound pitch and campaign decks for internal stakeholders and clients.

Client & Stakeholder Management

• Maintain and build successful trusting client…