Senior PR Manager; Europe

Senior PR Manager (Europe)

Cooley (UK) LLP is recruiting a Senior PR Manager (Europe) to join the Communications team.

Position Summary

Working closely with the Director of Communications local office leadership partners and colleagues across the firm the Senior PR Manager will lead Cooleys public relations efforts to help strengthen the firms profile in the UK and European markets. The individual will have the opportunity to shape and build a coordinated communications program aligned with the growth objectives and positioning of the wider firm.

The Senior PR Manager will identify and develop compelling stories that demonstrate Cooleys distinctive role in Europe advising on cutting-edge transactions disputes and market developments particularly across technology life sciences emerging companies and venture capital.

The role will focus on media relations deal and matter promotion reputation management thought leadership and support for awards and recognitions. It will work closely with Cooleys London-based PR agency and with communications marketing and business development colleagues globally to ensure an integrated one-firm approach.

Strong media judgment established relationships excellent writing skills and the ability to earn the confidence of senior partners will be essential to success.

Position Responsibilities

Media Relations and Profile Building

• Develop and execute a strategic PR program that raises the profile of Cooleys London and Brussels offices and supports the firms wider business and reputation objectives.

• Build and maintain strong relationships with influential UK legal business technology life sciences and financial media.

• Serve as a trusted PR adviser to office leadership partners and practice groups across the business and litigation departments.

• Identify shape and promote stories that reinforce Cooleys market position including significant transactions disputes client successes firm developments and emerging market themes.

• Position Cooley lawyers as authoritative voices on the issues shaping the innovation economy including through media commentary interviews op-eds market perspectives and responses to industry news and developments.

• Manage incoming media inquiries recommend appropriate responses and coordinate interviews statements and background briefings.

• Provide strategic counsel on sensitive high-profile and reputation-related matters.

• Prepare lawyers for media engagement through interview coaching briefing materials anticipated questions and key messages.

Content and Campaign Development

• Develop integrated communications campaigns that combine earned media thought leadership social media marketing collateral and original content.

• Work with partners and internal teams to identify distinctive content opportunities that help Cooley stand out in a competitive market.

• Write and edit press releases pitches statements talking points media briefings op-eds and other external communications materials.

• Support the development and promotion of client alerts market commentary and other timely content tied to key legal business and industry developments.

• Maintain high editorial standards and ensure that external communications are clear accurate compelling and consistent with Cooleys voice and positioning.

Deal and Matter Promotion

• Establish efficient processes for identifying and promoting significant London-led and cross-border deals cases and other client matters.

• Partner with lawyers practice-group marketing professionals and business development colleagues to determine which matters best support Cooleys broader story and market positioning.

• Develop tailored promotion strategies that reflect the significance of each matter and the needs and sensitivities of the clients involved.

• Coordinate approvals and execution across lawyers clients internal stakeholders and external agency partners.

Collaboration and Program Management

• Serve as the primary day-to-day contact for Cooleys London-based PR agency setting priorities sharing information and ensuring strong execution and measurable results.

• Collaborate closely with the global communications team to align European activity with firmwide campaigns…