Marketing Content Creation Specialist

Remuneration : £32,000-£45,000 base salary, plus performance bonus
Location
:
London, UK - hybrid working arrangement (3 office days per week)
Experience
:
Minimum 2+ years relevant work experience Function
:
Marketing / Content / Social Media / Communications Primary platforms
:
Linked In, Instagram, Blue Education website, short-form video Key requirement
:
Excellent English writing + confident video recording, not advanced video editing

Blue Education is a premium education consultancy founded in London by Oxford and Cambridge graduates. We support ambitious students and families through high-quality academic planning, UK university applications, Oxbridge and G5 preparation, private school admissions, postgraduate applications and career development.

We are looking for a UK-based Marketing Content Creation Specialist to strengthen Blue Education’s English-language and UK-facing content presence across Linked In, Instagram, our website and other relevant platforms.

This is a hands-on content creation role. The successful candidate will plan, write, record and publish high-quality content that communicates Blue Education’s expertise, values and student success stories to UK and international audiences.

The role is suited to someone who combines strong English writing, social media judgement, confidence with video recording, attention to detail and genuine interest in UK education. Advanced video editing is not required, but the candidate must be comfortable recording high-quality video content and coordinating filming with tutors, consultants, students and colleagues.

• Plan content topics for UK-facing channels, especially Linked In and Instagram.

• Create content ideas aligned with Blue Education’s premium brand positioning and target audiences.

• Build a regular content calendar around application cycles, education news, student milestones, events, partnerships and company updates.

• Identify the most suitable format for each topic, including Linked In posts, Instagram reels, carousels, website articles, short interviews and event content.

• Ensure all content reflects Blue Education’s academically rigorous, trustworthy and high-end brand identity.

• Write polished English-language Linked In posts, Instagram captions, website copy, blog articles, tutor profiles, case studies, event pages and short video scripts.

• Turn complex education topics into clear, credible and engaging content for parents, students, schools, tutors and education partners.

• Produce content around Oxbridge and G5 preparation, UK university admissions, private school admissions, academic enrichment, student outcomes and Blue Education events.

• Edit, proofread and refine content to ensure accuracy, tone consistency, grammar quality and brand alignment.

• Avoid generic education marketing language; content should feel specific, thoughtful and genuinely useful.

• Record short-form video content for Linked In, Instagram and website use.

• Coordinate simple filming sessions with tutors, consultants, students, academic leads and internal team members.

• Capture event footage, behind-the-scenes content, office moments, short interviews and speaker clips.

• Prepare interview questions, talking points and simple shot lists before recording.

• Ensure recorded content has clear audio, strong framing and suitable lighting.

• Work with editors, designers or freelancers to turn raw footage into final social assets. Advanced editing is not required.

• Support the development and maintenance of website content, including blogs, service pages, tutor profiles, success stories and event updates.

• Help improve how Blue Education communicates its expertise, services, results and values online.

• Turn student outcomes, tutor expertise and internal insight into compelling stories that build trust.

• Support SEO-friendly content creation where appropriate, while maintaining editorial quality and brand tone.

• Track relevant updates around UK university admissions, Oxbridge, G5…