Senior Social Media Manager

• Flexi Start
• Happy Hour Drinks Fridge (Thursdays & Fridays)

At Bulk™, we believe the gym changes everything. It makes you feel stronger, fitter and healthier. For 20 years, we’ve been developing elite sports nutrition products for every type of training. Trusted by Olympic athletes and everyday gym-goers, we help you power through training, push your limits, and achieve more.

Join us, and be part of what's next.

We’re looking for a Senior Social Media Manager who will own the organic social strategy and execution across key platforms such as Instagram, Tiktok and Youtube. The role will play a leading role in growing brand reach and driving engagement via building culturally relevant social‑first content that appeals to Bulk’s core audience.

• Lead the development and delivery of Bulk’s organic social media strategy, with a strong focus on maximising Instagram, Tiktok and Youtube
• Be accountable for social performance, driving team to continuously grow & improve metrics such as reach, engagement and follower growth
• Monitor competitor activity and platform development, proactively bringing insights & recommendations on how to capture growth opportunities
• Use AI-enabled tools thoughtfully to accelerate insight, ideation and content development, while protecting creative quality, originality and Bulk’s distinctive tone of voice.

• Own the social content calendar, balancing content types (e.g. campaign launches, product moments, reactive trends, community storytelling) to deliver engaging content to consumers
• Create and brief social‑first and thumb‑stopping content formats (e.g. Tiktoks, Reels, Stories, carousels, memes, UGC‑led assets) that are in line with relevant cultural, fitness and nutrition trends
• Define & manage day‑to‑day social content & publishing process, including asset briefing, creation, copywriting and publishing
• Develop Bulk’s tone of voice on social, ensuring content feels credible, entertaining and native to each platform

• Build & nurture Bulk’s online community through comment management and conversation‑led content
• Maximise social media as a listening tool, sharing consumer insights & feedback from comments and DMs with relevant teams
• Working with Bulk ambassadors and other social creators to maximise the brand on social media

• Track & analyse content performance (e.g. reach, engagement, watch time, drop‑off), using data to refine & optimise content strategy & execution
• Partner with Performance Marketing team to share creative insights, identify high‑performing organic content and support paid social testing where relevant

• Manage & develop Social Media Executive, driving high standards of output and performance.

• 5+ years experience in social media, sports/fitness brand background a bonus
• Deep understanding of platform dynamics across Tiktok, Instagram and Youtube etc
• Strong understanding of what makes content perform organically across short‑form video, stories, reels, carousels, etc.
• A proven track record of delivering measurable audience, engagement or brand growth on social channels
• Creatively‑minded individual with 5+ years’ experience, with a strong creative eye and confidence briefing designers, videographers, editors and creators
• Excellent copywriting skills, with the ability to adapt tone of voice by platform, audience and campaign objective
• Experience managing or mentoring junior team members, with the ability to drive high standards of output and performance
• Curious and confident experimenting with emerging tools, including AI, to improve creative development and social performance
• Passion for fitness, health and nutrition.

• Monthly Bulk Bank Benefits Allowance including a subsidised Gym Membership
• A day off to celebrate your Birthday
• Perk Box Subscription
• 60% discount on all Bulk™ products
• Flexi Start
• Additional Annual Leave (optional)
• Teammate Pension Scheme
• Life Assurance
• Medicash
• A day off for Volunteering (optional)
• Cy…