Senior Marketing Manager, Demand Generation Campaigns

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The Senior Marketing Manager, Demand Generation Campaigns is responsible for designing, planning and orchestrating integrated B2B demand generation campaigns that drive customer acquisition, lead generation and pipeline growth across priority sectors, products and audiences.

Working closely with the Global Head of Marketing, Demand Generation and the wider B2B Marketing organisation, this role will develop global campaign strategies and integrated campaign plans that align with commercial priorities and customer needs. Acting as the centre of excellence for campaign strategy and orchestration, the role will coordinate execution across specialist marketing teams, including Market Activation, Customer Experience & Loyalty, Performance & Marketing Technology and external partners, ensuring campaigns are delivered consistently and achieve measurable commercial outcomes.

As part of the Demand Generation function, the Senior Marketing Manager will build a scalable, insight-led and commercially focused campaign capability that delivers integrated customer experiences across all marketing channels and demonstrates measurable contribution to pipeline and revenue growth.

• Develop and lead the global demand generation campaign strategy in support of customer acquisition, lead generation and pipeline growth.

• Lead a high-performing Demand Generation Campaigns team, fostering a culture of collaboration, innovation and commercial accountability.

• Define campaign planning frameworks, governance and operating rhythms that enable consistent, scalable campaign delivery.

• Ensure campaign priorities align with business objectives, audience needs and go-to-market strategies.

• Establish campaign success measures that demonstrate marketing's contribution to commercial performance.

• Develop integrated demand generation campaign strategies that support customer acquisition, lead generation and pipeline growth.

• Design multi-channel campaign plans aligned with audience priorities, commercial objectives and go-to-market strategies.

• Translate business priorities into clear campaign briefs, messaging frameworks and execution plans.

• Ensure campaign strategies support both product-led and sector-led marketing priorities.

• Continuously evolve campaign planning methodologies to improve effectiveness, scalability and commercial impact.

• Lead the orchestration of integrated campaigns across multiple specialist marketing teams and channels.

• Coordinate campaign execution across Market Activation, Customer Experience & Loyalty, Performance & Marketing Technology and external agencies.

• Define campaign objectives, channel strategies, timelines and delivery priorities.

• Ensure campaigns deliver a consistent customer experience across all touchpoints while allowing appropriate regional adaptation.

• Identify risks, dependencies and resource requirements to ensure successful campaign delivery.