Senior Marketing Manager Nordics

Our Mission

As humans, there are few things more exciting than meeting someone new. At Tinder, we’re inspired by the challenge of keeping the magic of human connection alive. With tens of millions of users, hundreds of millions of downloads, 2+ billion swipes per day, 20+ million matches per day, and a presence in 190+ countries, our reach is expansive—and rapidly growing.

We work together to solve complex problems. Behind the simplicity of every match, we think deeply about human relationships, behavioral science, network economies, AI and ML, online and real-world safety, cultural nuances, loneliness, love, sex, and more.

• Take the Lead: We don’t ghost our work or each other. Just as users don’t leave their matches hanging, we don’t let each other down.

• Move Fast: We have a bias for action and urgency. Something that could be done tomorrow would be better if done today.

• Better Together: We keep connection at the heart of dating and at the heart of how we work. Just as our users are better when they connect with others, so are we when we collaborate.

• Real Talk: We say the hard thing the human way. Just as we ask our users to behave with kindness and candor in our community, we expect Team Tinder to do the same.

• Safety First: We act with integrity, transparency, and consistency so people feel safe—whether they’re swiping, matching, or working alongside us.

• Spark Fun: We have fun to unlock creativity, fuel innovation, and help us build better experiences for daters.

Own the story of how GenZ date in the UK.

Working alongside Global and Product Marketing, you will be responsible for helping to drive Tinder’s brand strategy, positioning and integrated marketing plans in the UK, grow brand love, cultural relevance and business impact
. This role owns the brand narrative end-to-end – from insight and strategy through to creative development, media planning and post-campaign measurement.

You’ll be the market’s brand owner : deeply connected to Gen Z culture, obsessed with our members and their dating mindset, and able to translate that into bold, high-impact work across channels (social, digital, OOH, experiential, partnerships and earned).

You’ll report to the Senior Marketing Director, UK & Nordics. The role is based in London with three days a week in office.

• Lead the local brand strategy aligned with Tinder’s global positioning and growth pillars, defining the role of brand in hitting acquisition, engagement and perception goals.

• Own the annual and quarterly brand plans for the UK, including objectives, target audience, strategic territories, channel mix and budget allocation.

• Act as the voice of the market and the member, bringing local cultural, competitive and consumer insights into global strategy and briefs.

• Lead 360° brand campaigns from brief to launch (VOD, Social, IRL..), ensuring creative is insight-led, on-brand and optimized by channel.

• Partner with Creative, Media, Social and external agencies to develop breakthrough ideas that shift perceptions and drive measurable business impact.

• Ensure localisation of global campaigns feel native, culturally relevant, and consistent with Tinder’s tone of voice.

• Identify and lead brand partnerships, sponsor ships and collabs that place Tinder at the heart of culture (music, sport, entertainment, communities).

• Work closely with Social and Influencer teams so that content shows up best on our owned and earned channels, with ideas built for Tik Tok/IG first.

• Champion IRL and hybrid experiential activations that create real-world connections and social storytelling moments for members.

• Define clear KPIs (TOFU acquisition, brand health, usage, cost per Registration…) and measurement plans for all brand activity.

• Partner with Data & Analytics to analyze performance, turning learnings into sharp recommendations and future tests.

• Continuously test, learn and optimize creative, messaging, and channel mix to improve effectiveness and efficiency.

• Be the senior point of contact for brand…