Senior Marketing Manager Job London area,Greater London England UK,Marketing / Advertising / PR

Location: Greater London

About The Brand

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· A·C is the world’s leading professional MAKEUP AUTHORITY because of our unrivaled expertise in makeup artistry. M
· A·C celebrates diversity and INDIVIDUALITY — all ages, all races, all sexes. M
· A·C is a proud COMMUNITY of professional makeup artists. M
· A·C is at the forefront of TRENDSETTING, collaborating with leading talents from fashion, art and popular culture. M
· A·C believes in SOCIAL RESPONSIBILITY, with VIVA GLAM and the M
· A·C AIDS Fund at the heart and soul of our unique culture.

Position Summary

This role will be reporting into and working in collaboration with the Marketing Director, and will support the planning and execution of the Marketing Strategy in accordance with Global Brand guidelines to achieve Brand objectives. This role requires a creative thinker who can effectively collaborate with cross-functional teams to drive marketing initiatives and achieve business objectives, while leading a team.

Key Responsibilities

Develop and implement the Marketing Strategy for all new product launches and brand campaigns, based off clear analysis and consumer/category/competitor insights
Define and execute the brand’s distribution, promotional and pricing programs, partnering with Commercial & Trade Marketing Team as well as Global Marketing to cater to specific market needs
Partnership with Global to define the annual innovation program covering product & conceptual innovations
Collaborate with Online Trading, Communications, and Media team to execute the integrated media strategy (paid, earned, owned) to accelerate growth on digital channels.
Work with the Sales team to translate brand/category strategy into effective distribution channels and ensure positive retail sales trends through marketing initiatives.
Create and execute bespoke Retailer and Pure Play 360 Marketing plans aligned with commercial goals.
Manage and mentor the Marketing Team to ensure growth, set priorities, and maintain consistent performance standards.
Annual Marketing program to drive trial of new consumers:
Creative, Media, Other trial driving activities (sampling/eventing/etc)
In partnership with Consumer Insight & Analytics team, utilise consumer data insights, social media trends, and online behavior to inform innovative marketing strategies and create consumer learning plan to put consumer at the heart of all plans
Ensure seamless integration between Global and local plans, adapting campaigns and content for local execution.
Optimise the utilisation of global content and drive local creative execution as relevant.
Manage marketing budgets to ensure efficient delivery across campaigns and activations.

What This Role Does

Define Marketing Strategy and objectives in accordance with global guidelines; develop local marketing calendars and oversee product launches.
Prepare and present marketing objectives and plans to the wider team; lead communication and support tools for new product launches.
Responsible for executing all marketing programs to meet the Brand's creative, financial, and strategic objectives.
Ensure best-in-class paid and organic social, video, and email content aligns with omnichannel strategy.
Pursue innovation and disruptive opportunities, including new partnerships and experiential activations.
Collaborate with VM & Creative Operations to create impactful in-store visuals and merchandising for product launches.
Leverage CRM insights to drive a data-first approach, integrating key business KPIs and consumer trends.

BUDGET MANAGEMENT

Assist the Brand Manager/Marketing Director in preparing brand budgets across the full marketing cluster, achieving profit and loss objectives
Allocate marketing budgets…