Field Marketing Associate Ireland

As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters. Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters’ innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics.

Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters’ passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide.

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of Med Tech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Are you a commercially minded marketer who thrives close to customers and sales teams? Do you enjoy turning strategy into action and driving measurable business results?

We are looking for a Field Marketing Associate to join our team.

The Field Marketing Associate is responsible for driving the local execution of marketing strategies and commercial programs across the region. The role translates global and regional marketing priorities into effective in-market execution, with a strong focus on demand generation, customer engagement, sales enablement, product adoption, market development and measurable business impact for its product segment.

The role requires strong customer proximity, execution discipline, marketing performance management and the ability to operate both strategically and tactically.

Working setup :
Hybrid

Travel: Approximately 30%

Responsibilities:

• Translate global and regional marketing strategies, campaigns, and product launches into effective local execution plans.
• Adapt initiatives to local market dynamics, customer needs, and competitive landscapes.
• Partner closely with Sales, Product Marketing, and business leaders to ensure marketing activities support commercial objectives.
• Gather and share market insights, customer feedback, and competitive intelligence to help shape future strategies.

• Execute lead generation campaigns in partnership with sales and communications teams.
• Support pipeline development through customer-focused marketing activities, targeted account programs, digital engagement, and events.
• Develop market-specific messaging and account targeting strategies to increase customer penetration and drive competitive conversions.
• Help accelerate opportunities across priority accounts and market segments.

• Ensure marketing campaigns, content, and customer-facing materials resonate with local audiences.
• Collaborate with cross-functional teams to maximise campaign reach and impact.
• Track campaign effectiveness, lead conversion, and business outcomes to continuously improve performance.

• Equip sales teams with compelling tools, messaging,…