Senior Trade Activation Manager, Ecommerce - Luxe Division

Senior Trade Activation Manager - Ecommerce, Luxe Division

Life is too short for a boring career-so why not build one where you own the digital shelf? As our Senior Trade Activation Manager - Ecommerce, you'll ditch the mundane to become the strategic architect of our go-to-market execution. We're looking for an ROI-obsessed, commercially savvy leader to navigate the  Ecommerce Flywheel,  dominate the high-stakes Q4 peak, and influence top-tier retailers.

If you're ready to bridge brand vision with commercial power and lead cutting-edge activations that win market share, it's time to join a team as dynamic as the channels you manage.

I am the SENIOR ECOMM TRADE ACTIVATION MANAGER and I am responsible for developing the go-to-market strategy for the brand and ensuring its execution in partnership with the commercial team for my channels. I work closely with the product and engagement team to deliver the strongest cutting edge 360 campaigns. I work closely with the commercial team, finance and RGM to influence and monitor sell out and P&L GTN.

• In partnership with product and commercial team.
• Translate the brand plan to define winning brand go-to-market strategies using key market insights for my channel
• Partner with account managers to build tailored plans per retailer embedding key RGM & consumer insights
• Monitor and drive performance and productivity in my channel. Ensure best in class PDPs that maximise the accounts' flywheel.
• Represent Business Unit in key meetings with Retailers.

• Lead the measurement, tracking and reporting on the effectiveness of all activation initiatives. Create learnings, maximise efficiencies and drive ROI on all our investments.
• Collaborate with Commercial team on PSAs.
• Effective management of SLOBS.

• Manage Trade budgets for your channel ensuring highest ROI. Timely PPP input.
• Manage assets adaptation for retailers with agency & upload into Salsify, then oversee delivery of these brand creatives/ materials to retailer.
• Ensure market share winning plan in Q4.
• Forecasting, ongoing management and analysis of all trade tools inventory, including wrapping, testers and samples where appropriate for your online retailer.
• Ensure Day 1 go live check and verification of activations.
• Contribute to best-in-class retailer strategy decks grounded in consumer and retail insights leading through activation, working hand in hand with the NAMs and the wider brand marketing team.
• Develop and nurture trusted relationships with Zone/DMI Activation team to influence global plans that best meet UK market requirements.

• Strategic Architect:
  You can translate high-level brand plans into winning go-to-market strategies tailored specifically for Ecommerce channels.
• Commercially Savvy:
  You have a deep understanding of sell-out levers, ROI, and financial productivity (P&L and GTN).
• Digital Shelf Expert:
  You are obsessed with the  Ecommerce Flywheel,  ensuring best-in-class PDPs and seamless asset management via Salsify.
• Collaborative Influencer:
  You thrive in cross-functional environments, effectively partnering with Commercial, Finance, and Global Zone/DMI teams.
• Data-Driven Decision Maker:
  You use consumer and retail insights to build bespoke activation plans that drive performance and productivity.
• Peak Performance Leader:
  You are a proactive project manager capable of executing market-share-winning plans during high-stakes periods like Q4.
• Agile Problem Solver:
  You can manage trade budgets, inventory, and SLOBS with precision while ensuring  Day 1  perfection for all activations.

• Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan.
• Love our brands? You'll get up to 60% off iconic names like YSL, Cera Ve, Armani, Kiehl's and Garnier!
• Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support.
• We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.

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