Head of E-commerce & Growth

Hershesons | Fitzrovia, London | £85,000 + meaningful growth incentives

Hershesons is one of the most distinctive names in hair.

Built from our London salons, editorial heritage and a clear belief that great hair should be easier , we are building a serious global product business. The ambition is substantial: create a DTC brand capable of scaling to tens of millions in revenue.

We are looking for an exceptional Head of E-commerce & Growth to help lead that next chapter.

This is not a conventional digital marketing role. You will own the commercial engine behind the product business: profitable acquisition, e-commerce trading, conversion, CRM and retention, creative performance, marketplaces, analytics and growth strategy.

You will work directly with founder Luke Hersheson, alongside a newly appointed COO, with real autonomy to make decisions, build the capability around you and create a growth engine that performs.

If you want a safe role managing agency meetings and presenting monthly dashboards, this is not it.

If you want to take a brand with real cultural relevance, strong product potential and a founder-led point of view — then build the commercial machine that takes it to the next level — this could be the role.

Hershesons has the brand, founder story, product range and platform to become a major DTC business.

We are now looking for the person who can turn that potential into a repeatable, profitable commercial engine.

You will inherit real foundations:

• A distinctive brand with deep credibility in hair, fashion and culture
• A founder who is deeply involved, ambitious and open to being challenged
• An established DTC product business with clear room to scale
• Existing performance, trading and reporting infrastructure
• A strong operational partner in place through the COO
• The mandate to improve the model, build the team and take ownership

You will not be asked to maintain a finished machine. You will be trusted to build one.

Build a disciplined, profitable DTC growth engine capable of taking Hershesons’ product business toward £10m+ and beyond.

You will make better decisions, faster:

• What products deserve focus
• Where to invest acquisition spend
• Which creative, offers and messages are working
• What to scale, what to fix and what to stop
• How to improve conversion, retention and customer value
• Which new growth pathways have earned the right to exist

E-commerce trading and commercial performance

• Own DTC revenue, contribution and performance across  and relevant marketplaces.
• Run the weekly trading rhythm, turning performance data into clear priorities and commercial decisions.
• Improve conversion rate, AOV, customer experience and repeat purchase.
• Own the trading calendar: launches, offers, bundles, merchandising, upsell, cross-sell, subscription and retention opportunities.
• Ensure product, stock, creative and acquisition activity are aligned around commercial outcomes.

• Lead paid growth across Meta, Google and other relevant channels.
• Set clear performance standards around contribution, CAC, MER, ROAS, payback and cash impact.
• Build a high-velocity creative testing engine: stronger briefs, more hypotheses, faster learning and clear scale/kill decisions.
• Hold agencies, specialists and internal teams to a high standard of execution and accountability.
• Know the difference between activity, efficiency and actual commercial scale.

• Translate the Hershesons brand, founder story and customer insight into creative that performs.
• Work with the founder, creative team and partners to ensure ads, product pages, email, social and marketplaces communicate a consistent, compelling reason to buy.
• Improve product pages, landing pages, offer structure and onsite journeys through continuous testing.
• Build a creative operating system that produces learning — not just content.

• Own lifecycle activity across email, SMS, subscription, loyalty, referral and customer segmentation.
• Improve repeat purchase, retention and owned-channel contribution.
• Use customer and cohort data to identify who the highest-value customers are,…