TikTok Shop Executive

We are looking for a commercially minded and highly driven Tik Tok Shop Senior Executive to join our growing team and take ownership of the day-to-day performance and growth of our Tik Tok Shop channel.

This is an exciting opportunity for someone who understands how Tik Tok works as both a content platform and a sales channel, and who can turn trends, creators and content into measurable revenue.

You will work closely with our wider social, content, commercial and marketing teams to develop and execute Tik Tok Shop strategies that drive sales, engagement, traffic and customer acquisition.

• Own the day-to-day management and growth of Tik Tok Shop.
• Develop and execute Tik Tok Shop strategies aligned with commercial and marketing objectives.
• Manage product listings, pricing, promotions, stock visibility and campaign activity.
• Identify opportunities to increase GMV, conversion rate, AOV and overall channel performance.
• Plan and manage Tik Tok Shop campaigns, promotions and key trading moments.
• Work closely with creators, affiliates and influencers to identify and onboard relevant partners.
• Develop and manage affiliate strategies to drive incremental sales.
• Brief creators and partners on products, offers, key messaging and content requirements.
• Monitor Tik Tok trends and identify opportunities to turn them into commercial activity.
• Analyse performance data and provide clear recommendations for optimisation.
• Produce regular reporting across sales, traffic, conversion, content and affiliate performance.
• Work closely with content and social teams to ensure Tik Tok content supports commercial objectives.
• Manage relationships with Tik Tok and relevant external partners.
• Keep up to date with Tik Tok Shop developments, platform updates, new features and best practices.
• Support forecasting, budgeting and commercial planning for the channel.

• Previous experience working with Tik Tok Shop in an e-commerce, agency, brand or marketplace environment.
• Strong understanding of Tik Tok's platform, audience and content ecosystem.
• Experience managing or supporting Tik Tok Shop campaigns and trading activity.
• Commercial mindset with a strong understanding of how social content translates into sales.
• Experience working with creators, influencers and affiliate partners.
• Strong analytical skills and confidence working with performance data.
• Ability to identify trends and turn them into commercially relevant opportunities.
• Excellent communication and relationship-management skills.
• Highly organised with the ability to manage multiple campaigns and deadlines.
• A proactive, entrepreneurial approach and willingness to test, learn and optimise.