Social Media Manager

• Cover all social media activity across editorial, events, sales, and awards
• Report to the Head of Marketing
• Work closely with Decanter product editors and Premium, Events, and Awards Marketing Managers
• Plan and run day-to-day social media operations
• Maintain consistency in brand tone, image, and style across all platforms
• Create innovative social media content and reach new audiences
• Repurpose Decanter content for social media
• Execute organic and paid social media campaigns
• Create, schedule, and manage content across social channels
• Develop content that drives engagement, brand awareness, and growth

• Excellent social media experience across all platforms
• Expert in developing thumb-stopping social-friendly content with attention-grabbing tactics
• Keen interest in and knowledge of wine
• Proven ability to execute successful social strategies, including growth tactics, customer retention, increased engagement, and best-in-class content
• Proven experience as a Social Media Manager or similar role
• Strong portfolio showcasing successful organic and paid social media campaigns and content creation
• Experience in content creation, scheduling, and channel management
• Excellent copywriting and storytelling skills
• Ability to design, create, and implement engaging content for a range of social media platforms
• Video content creation experience
• Experience with social analytics tools and paid-for social media campaign dashboards, including Google Analytics, Adobe Analytics, Meta Business Suite, and Looker Studio
• Preferably WSET qualified to Level 2 or similar
• Hands-on experience with content planning, project management, graphic design tools such as Canva/Photoshop, and basic video editing software

Demonstrates expertise in social media management, content creation, and campaign execution across various platforms, with a strong focus on brand consistency and audience engagement. Proficient in utilizing analytics tools to drive growth and retention strategies while showcasing a keen interest in the wine industry.

• Social Media Management
• Content Creation
• Organic And Paid Campaigns
• Social Analytics Tools
• WSET Qualified Level 2

• Content Scheduling
• Video Content Creation
• Copywriting
• Storytelling
• Graphic Design
• Project Management
• Engagement Strategies
• Growth Tactics
• Channel Management
• Social Strategy Execution

• Attention To Detail
• Creativity
• Collaboration
• Communication

• WSET Level 2

• Wine
• Social Media
• Brand Awareness
• Customer Retention
• Engagement

• Google Analytics
• Adobe Analytics
• Meta Business Suite
• Looker Studio
• Canva
• Photoshop