Growth Marketing Lead

• Lead new customer strategy across Direct Mail, Door Drop, PPC, Affiliate Marketing, Referrals, Website Conversion and Outbound Calling
• Own performance reporting and £3m budget management
• Balance commercial results with long-term growth opportunities
• Lead and coach two channel specialists
• Drive a culture of testing, learning and optimisation
• Turn data and insight into actionable recommendations
• Influence and consult stakeholders and secure alignment behind growth initiatives
• Contribute to the SEO project team to improve discoverability
• Work with in-house designers, copywriters, analysts and digital specialists
• Partner with agencies to strategise and execute the above-the-line plan
• Take end-to-end responsibility from data and insight through concept, execution and delivery

• Proven success driving new customer growth within a DTC or subscription-based business
• Strong expertise across customer acquisition channels, particularly PPC, SEO and conversion rate optimisation
• Experience partnering with Product and Digital teams to improve website performance and customer journeys
• Excellent communication and influencing skills, able to bring stakeholders together around a clear plan
• A collaborative leader who enjoys developing people, challenging thinking and creating high-performing teams
• Commercially driven, with experience managing significant budgets and confidently reporting on ROI and P&L performance
• Based in the Putney office and required to work onsite two days per week

Demonstrates expertise in driving customer acquisition through PPC, SEO, and conversion rate optimization while managing significant budgets and performance reporting. Proven ability to lead teams, influence stakeholders, and develop high-performing strategies for long-term growth.

• Customer Acquisition Strategy
• PPC Expertise
• SEO Improvement
• Budget Management
• Stakeholder Influence

• Customer Growth
• Conversion Rate Optimisation
• Performance Reporting
• Data Analysis
• Budget Management

• Excellent Communication
• Collaborative Leadership
• Coaching and Development
• Influencing Skills

• DTC Business
• Subscription-Based Business
• Direct Mail
• Door Drop
• Affiliate Marketing
• Outbound Calling

• Digital Marketing
• Website Performance Tools
• Analytics Platforms