Head of Brand Marketing

About this role

We are seeking a dynamic Head of Brand Marketing to lead brand strategy planning and campaign delivery for a number of brands across our portfolio.

In this hybrid London-based position you will work with major national titles such as the Mirror and the Express while overseeing a dynamic portfolio of iconic regional news brands. Joining at a pivotal launch phase you will combine high-level strategic planning with hands-on execution working alongside focused new team team of Brand Managers rather than directing purely from above.

• Strategy & Portfolio Ownership: Define and implement overarching brand strategies that align directly with core business growth goals.

• Master Campaign Orchestration: Own the brand marketing calendar for our target brands coordinating cross-channel campaigns across editorial video audio subscriptions and events.

• Team Leadership & Culture: Build mentor and line-manage a new core team of Brand Managers fostering a collaborative hands-on environment.

• Campaign Delivery: Translate brand strategies into creative memorable campaigns that generate real cut-through and cement brand equity.

• Performance & Governance: Establish brand KPI frameworks to track optimise and improve brand performance while ensuring consistent brand identity and tone of voice across all touchpoints.

Qualifications :

What you need to succeed

We are looking for a collaborative strategic and execution-minded leader who thrives in a fast-paced environment.

• Senior Brand Leadership: Proven track record in a senior brand marketing role within a multi-brand or multi-stakeholder organisation (media/publishing experience is a plus but not essential).

• Strategic to Execution Flexibility: Success in building brand strategies from scratch alongside a track record of rolling up your sleeves for hands-on campaign delivery.

• Cross-Functional Influence: Exceptional communication skills with demonstrated success partnering with non-marketing specialists (like editorial or product teams) and influencing senior stakeholders.

• Data-Driven Approach: Experience establishing and tracking brand KPI frameworks to measure clear business impact over time.

• People Management: Direct line-management experience with a passion for building mentoring and developing a high-performing team.

Additional Information :

How well look after you

We take good care of our people - and that means more than just a pay packet. Whatever your role youll get a range of benefits including:

• 25 days holiday (plus bank holidays) as well as an extra day after youve been with us for three five and 10 years. We also have a scheme to help you buy extra holiday if you want to.
• An extra days paid leave each year to volunteer for a cause close to your community or your heart.
• Big moment day - an extra days paid leave for a moment that matters to you - like getting married moving house or welcoming a new addition to the family (human or furry!)
• Help saving for your retirement - well match your company pension contributions up to 6% and you can contribute through salary sacrifice.
• Supportive and progressive people policies - were proud to have a range of policies to support people in their lives in and outside work including enhanced family leave and policies to promote flexibility inclusion and progression. We believe you shouldnt have to wait to join us to know what to expect from us which is why we share this overview of the policies we have in place to support families and carers.
  
  If theres something you want to understand more about just ask - it wont make a difference to your application.
• A healthcare cash plan - giving you money back for a range of medical expenses and fast access to doctors appointments.
• Car lease scheme - you can buy a brand new electric or hybrid car through our leasing partner and pay for it through salary sacrifice.
• Wellbeing support - including a 24/7 assistance programme for you and your family.
• Financial wellbeing Access Stream our app for managing your finances pay rewards and benefits all in one place
• Access to lots of discounts - including 15% off with Reachs very own online marketplace Yimbly where you can buy everything from homewares to beauty products.
• Interest-free loans - including for season tickets and technology.

If youre excited about this role but dont tick every single box please dont let that stop you from applying.

We know that everyone has their own story to tell and we value potential passion and the perspectives that different backgrounds bring to our work.

Diverse perspectives strengthen our teams and help us better serve our audiences which is why were dedicated to fostering an inclusive workplace where everyone feels welcome and supported. As an equal opportunities employer we encourage applications from people of all backgrounds and experiences.

We are committed to a recruitment process that is fair and welcoming to all without discrimination on the basis of age disability gender identity ethnicity religion or belief sexual orientation or any…