Influence Manager

About Ogilvy

Ogilvy part of WPP has been creating impact for brands through iconic culture-changing value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity innovating at the intersections of its advertising public relations relationship design consulting and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries.

Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC signifying its ability todeliver creative solutions that drive unreasonable impact for clients and is a WPP company (NYSE: WPP). For more information visit and follow us on Linked

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About WPP

WPP is the trusted growth partner for the worlds leading brands. We unite cutting-edge media intelligence and data solutions world-class creativity next-generation production transformative enterprise solutions and expert strategic counselin a single company powered by exceptional talent and our agentic marketing platform WPP Opento help our clients navigate change capture opportunity and deliver transformational growth. For more information visit.

INFLUENCE MANAGER

EXPERIENCE: 5-6 YEARS

Department:PR & Influence

Location:London

Contract type:Fixed-Term (12 months)

Full Time/Part time:Full Time

Working Pattern:Hybrid 3:2

Reporting into:Influence Director / Influence Business Director

About the Role

WPPOnefluenceis seeking a dynamic and trend-savvy Influencer Marketing Manager to join our team dedicated to a large global beauty brand. The ideal candidate will be responsible for driving successful influencer marketing campaigns that align with the brand objectives. You will lead a team of Influencer Executives and work closely with clients to ensure seamless campaign execution and impactful results.

In this role you will manage influencer campaigns which includes identifying implementing overseeing and reporting on them. Responsibilities entail maintaining an updated influencer database and keeping informed about cultural trends and customer attitudes.

The ideal candidate should be self-motivated ambitious and possess strong social media interest relationship-building skills and stakeholder management experience. Proven ability to integrate digital and social media into campaigns is essential. Additionally management skills for clients internal teams and projects are necessary to ensure timely and strategic alignment with beauty brands.

Overall you will be passionate and enthused about all aspects of influencer marketing providing insights and perspective on cultural platform and social trends that can drive inspiring client work consistently. The ideal candidate will be self-motivated action-oriented and ambitious with a positive can-do attitude.

Strategy & Planning

Develop and implement a comprehensive influencer marketing strategy aligned with brand objectives.

Identify key influencer segments (macro micro nano celebrity etc.) and determine collaboration models suited to campaign goals.

Collaborate with brand social PR and e-commerce teams to integrate influencer activity into wider marketing campaigns.

Manage annual and campaign budgets for influencer marketing initiatives.

Influencer Relationship Management

Build and maintain strong relationships with influencers agencies and talent managers.

Oversee influencer outreach negotiation and contracting processes.

Manage influencer onboarding creative briefings and ensure all content aligns with brand guidelines.

Foster long-term ambassador relationships with high-performing partners.

Campaign Execution

Lead the end-to-end process ofpaid influencer campaigns from ideation to content delivery and performance analysis.

Manage product seeding and gifting initiatives to drive organic advocacy.

Ensure compliance with advertising standards and disclosure regulations (ASA FTC etc.).

Data-Driven Insights:

Utilize data and analytics to measure campaign performance providing actionable insights and recommendations for optimization.

Regularly report on key metrics and KPIs showcasing the impact and ROI of influencer marketing…