Global Brand Manager

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves live in the moment learn about the world and have fun together.

The Company operates Snapchat a visual messaging app that enhances your relationships with friends family and the world and Specs Inc. a wholly-owned subsidiary dedicated to making computing more human in addition to Bitmoji Saturn and other digital services.

The Creative & Marketing organization brings Snaps brand to life in culture and partners closely across the business and with external collaborators to deliver creative excellence hin that the Brand team exists to ignite the Snapchat brand to drive culture and growth. The team leads some of the most foundational work across the business including brand strategy and positioning brand platforms and campaigns brand storytelling stewardship core narratives toolkits and the systems that help keep Snapchat consistent across channels and markets.

This team also partners with local and cross-functional teams on major priority briefs helping ensure the work is strategically sharp creatively ambitious and unmistakably on brand.

• We are looking for a Global Brand Manager to join the Brand team and help shape some of the most foundational projects across the business. This role will work across global brand platforms major campaigns strategic narratives and brand building initiatives that define how Snapchat shows up in culture and in the market.
• This is a hybrid role that combines strategic leadership with hands-on Brand Marketing support. Designed to strengthen the teams ability to deliver more consistent insight-led strategy while also providing critical support across key Brand Marketing work streams.
• This person will sit at the center of strategy marketing and creative. They will help define the problem to solve turn audience insight and cultural signals into sharp strategic direction develop strong briefs and project framing and support work through the campaign lifecycle to help ensure ideas are delivered effectively and on time.
• The role will also provide support across day-to-day brand work streams including stakeholder management agency coordination campaign delivery approvals timelines and process management and general brand team support.
• The ideal person is equal parts strategist and builder: someone who can zoom out to shape the role the brand should play in peoples lives then zoom in to create clear direction stronger briefs tighter feedback and better execution.

• Help shape Snapchats global brand strategy positioning narratives and brand platforms across foundational business priorities
• Turn business challenges audience insight competitive context and cultural signals into clear strategic framing sharp briefs and actionable direction
• Partner with Global Brand Marketing from kickoff through delivery ensuring projects start with the right inputs alignment and strategic clarity
• Guide campaigns and brand initiatives through development keeping the work anchored to the brief the brand and the business objective
• Contribute to brand toolkits playbooks and guidance that improve consistency across teams markets and partners
• Support work through production and delivery to help ensure campaigns launch effectively and on time.
• Track and measure brand performance across key metrics including brand health consideration sentiment and campaign effectiveness translating learnings into clear recommendations for global and regional stakeholders.

• Strong brand strategy skills across positioning narrative development briefing and campaign strategy
• Ability to turn complex inputs into clear useful direction
• Strong judgment and comfort operating in ambiguity
• Excellent communication and influencing skills across senior and cross-functional partners
• Deep collaboration skills across Marketing Creative Product Media and external partners
• Strong cultural instincts and understanding of audience behavior and creative opportunity
• Strong project leadership and ability to manage multiple work streams

• 8 years of experience in brand strategy creative strategy marketing strategy brand marketing planning or a related field
• Bachelors degree or equivalent practical experience
• Experience developing strategic frameworks creative briefs brand narratives campaigns platforms or foundational brand work
• Experience leading campaigns through development production and delivery in a fast-moving cross-functional environment
• Experience working on global or multi-market brands with the ability to balance global consistency and local relevance
• Experience partnering with internal creative teams and external agencies on high-visibility work
• Experience spanning both foundational brand systems and major campaign moments
• Ability to combine strategic thinking with practical marketing…