Influencer Manager

Job Description:

Dentsu Creative is a global creative agency network built to unlock exponential growth for clients through Transformative Creativity a unifying force that drives innovation across people businesses and society. Launched in June 2022 itoperatesin over 145 countries and is fully integrated withdentsus

Media and CXM capabilities to deliver seamless end-to-end solutions worldwide. Guided by the philosophy ofBuilding Brands for Whats NextDentsu Creative empowers brands to navigate current challenges and prepare for future opportunities crafting resilient forward-thinking strategies that thrive in an ever-evolving world.

Purpose of the Role

The Influencer Manageris responsible for developing and executing influencer marketing strategies that enhance brand awareness engagement and reputation across Pernod Ricards portfolio. The role focuses onidentifying building and managing relationships with key influencers and content creators ensuring authentic brand advocacy while delivering measurable commercial and marketing outcomes.

Whatyoulldo

• Develop and implement influencer marketing strategies aligned to brand category and business objectives.

• Identify engage and nurture relationships with relevant influencers creators talent agencies and industry partners.

• Manage end-to-end influencer campaigns including briefing contracting content approvals activation and performance evaluation.

• Collaborate with Brand Digital Social Media PR and Commercial teams to ensure influencer activity is integrated across wider marketing plans.

• Monitor influencer content to ensure compliance with brand guidelines industry regulations and responsible drinking standards.

• Track analyse and report on campaign performance providing actionable insights and recommendations to optimise future activity.

• Maintain awareness of emerging influencer trends platforms and best practices toidentifynew opportunities for audience engagement.

• Manage campaign budgets and ensure influencer investments deliver strong return on investment.

• Build andmaintaina network of influencers that support both short-term campaignobjectivesand long-term brand advocacy.

Whatyoullbring

• Proven experience in influencer marketing creator partnerships or social media marketing.

• Demonstrated ability to develop and execute successful influencer campaigns that drive engagement and brand awareness.

• Strong stakeholder management communication and relationship-building skills.

• Excellent negotiation and influencer partnership management capabilities.

• Experience analysing campaign metrics and translating data into meaningful recommendations.

• Strong project management skills with the ability to manage multiple campaigns simultaneously.

• Commercial awareness and understanding of digital and social media marketing trends.

Desirable

• Experience with in the FMCG beverage luxury or alcohol industry.

• Knowledge of influencer compliance requirements advertising regulations and responsible marketing principles.

• Experience working with influencer management platforms and social analytics tools.

What we offer

This isa
12 monthFTCrole.

The team is basedfromour

London office on a hybrid working basis.

Atdentsuwevebuilt a benefits package that supports every chapter of your life. From company funded Private Medical Insurance a 24/7 Virtual GP and a generous sickpay policy to wellbeing days volunteering time flexible bank holiday swaps and great everyday perks like retail discounts gym access and tech schemes - we make it easier to live well not just work well.

Our employee-led resource groups have helped shape policies that genuinely matter:enhanced maternity paternity and carers leave extended sick leavemenopauseand babyloss support plus 10 fertility treatment days. Combined with life assurance income protection financial educationtoolsand flexible savings optionsyoullfind a workplace that invests in you - your health your family your future.

About Dentsu

Dentsu
is an integrated growth and transformation partner to the worlds leading organisations. Founded in 1901 in Tokyo Japan and nowoperatinginapproximately 120 countries and regions we bring together the power of a global network of leadership brands to deliver…