Head of Owned Media

Department:Performance Media
Reporting to
:

Director of Performance Media
Location:London/Bournemouth /Bristol /Barcelona /Hybrid

GAIN is a creative-led, insight-driven company that blends data,techand creativity. We believe the best ideasemergewhere intelligence and creativity unite, where insight sparks imagination, and where innovation turns possibility into progress.

We are explorers of new frontiers, shaping bold strategies that move people, brands, and businesses forward. Individually and together, our specialist teams provide the vision, data, and confidence brands andorganisationsneed to make braver, more impactful decisions.

Today as GAIN, we work as a united force, using data to fuel creativity, and technology to unlock new possibilities.

Wedon’tjust embrace innovation,we engineer it,transforming information into action, and ideas into breakthroughs.

This is where rebel thinking, smart technology and data-driven creativity shape the future.

The Head of Owned Media is GAIN's senior specialist and capability leader across SEO, organic search, social, authority and link building, responsible for setting the standard for our work today while defining how the capability needs to evolve for the future.

Search and discovery are changing rapidly. Traditional search engines increasingly sit alongside AI-powered search, generative answerenginesand new discovery environments. We are looking for a progressive leader who understands this shift and is excited by the opportunity to evolve GAIN's Owned Media proposition around it.

Reporting to the Director of Performance Media, you will lead a team of specialists and take responsibility for the quality, development,innovation and commercial performance of the capability. You will combine deep technical and strategicexpertisewith strongpeopleleadership, ensuring our teams consistently deliver exceptional work for clients while continuing to develop their skills and expertise.

You will be expected to remain close to the craft. This is not simply a people-management role. You will provide senior technical leadership on complex client challenges, challengeestablishedapproaches, introduce new methodologies and ensure GAINremainsat the forefront of SEO, Generative Engine Optimisation(GEO), AI-enabledsearchand the wider evolution of organic discovery.

You will work closely with Client Portfolio teams, Strategy, Data, Technology,AIand other specialist capabilities across GAIN to create integrated solutions that deliver measurable business impact.

The Head of Owned Media is accountable for:

• Setting the strategic and technical direction for GAIN's Owned Media capability across SEO, organic search,social,authority and link building
• Leading, developing and inspiring a multidisciplinary team
• Ensuring consistently high standards of strategy, technical delivery,execution and measurable client performance
• Evolving GAIN's proposition in response to changing search behaviours, AI-powered discovery,GEOand emerging technologies
• Building AI-enabled workflows, automation and tools that improve the quality,speedand scalability of our work
• Acting as the senior subject‑matter expert for Owned Media across GAIN, providing authority and confidence to clients,prospects and internal teams
• Developing new services, methodologies,framework sand intellectual property that differentiate GAIN in the market
• Ensuring the capabilityoperatescommercially, with strong utilisation, effective resourcedeploymentand sustainable contribution to margin
• Developing world‑class specialists and future leaders within the discipline

You will be the senior technical authority for Owned Media within GAIN, continually raising the quality,sophistication and relevance of the capability.

Responsibilities include:

• Define and continually evolve GAIN's approach to SEO, organic search,social,authority building and digital discovery
• Maintain deep knowledge of technical SEO and ensure best practice is consistently applied across complex and enterprise‑level client environments
• Provide senior oversight and strategic direction for major client programmes,pitches and complex…