Manager, Content Marketing; SEO​/AEO

Darktrace is a global leader in AI-driven cybersecurity, helping organizations stay ahead of evolving threats every day.

Darktrace was built on a genuinely differentiated idea: that Adaptive AI could detect and respond to novel, real-time cyber threats. That approach matters more than ever in the era of AI. Today, our customers depend on us to stay ahead.

At Darktrace, we are energized by that responsibility. We work across teams and rally around a shared goal. We own outcomes end to end - step in, step up and see things through without waiting to be asked. We make decisions with urgency, say the hard thing, and hold each other to high standards with care and directness. We move first and learn fast anticipating where our customers are going next, continuously challenging ourselves.

We invest in the skills, learning and opportunities that help people deliver at the level their roles demand, and reward the aptitude and curiosity to grow beyond them.

Our Values:
Own It | Win as One | Raise Our Bar | Move First. Learn Fast

Darktrace is looking for a Manager, Content Marketing (SEO/AEO) to lead our organic discoverability strategy across traditional search and emerging AI-powered experiences.

This role will ensure Darktrace content is discoverable, authoritative, and aligned to our business priorities. Working closely with the content, web, and product marketing teams, you'll help shape how we create, optimize, and scale content that drives both visibility and demand generation.

This is an opportunity to help define the future of content performance at Darktrace, bringing together SEO, AEO, analytics, campaign alignment, and AI-enabled content workflows.

• Partner with Campaigns and Product Marketing to identify content opportunities that support pipeline generation and revenue goals.
• Ensure SEO and AEO insights are incorporated into campaign planning from the outset.
• Work closely with the Content team to develop content that balances search performance with compelling storytelling.
• Help establish a more integrated approach between content and campaign execution.

• Lead Darktrace's organic discoverability strategy across traditional search engines and emerging AI-powered answer experiences.
• Develop and execute content-led SEO and AEO programs, including keyword research, content opportunity analysis, on-page optimisation, and content refresh initiatives.
• Build and maintain a prioritised content roadmap aligned to search demand, campaign priorities, product launches, and strategic business initiatives.
• Ensure Darktrace content is structured, authoritative, and discoverable across search engines, AI Overviews, ChatGPT, Perplexity, and other answer-driven platforms.
• Partner with Web and Digital teams on technical SEO improvements that support organic visibility and site performance.
• Monitor, analyse, and report on organic performance, translating insights into clear recommendations for content, campaigns, and product marketing teams.
• Manage relationships with SEO agencies and external partners where required.

• Develop and lead Darktrace's approach to AEO — structuring content so it is accurately surfaced and cited by AI-driven answer engines and search experiences.
• Stay ahead of evolving best practices for structured data, content formatting, and authority signals that influence AI-generated answers.
• Partner with PMM and Content to ensure core product and category narratives are represented accurately when surfaced through AI answer engines.

• Write SEO/AEO briefs and provide clear guidance to the Blogs/Long-Form Content Manager and any freelance/agency writers to ensure content is optimized at the point of creation, not after the fact.
• Partner with Product Marketing to align SEO/AEO priorities with core positioning and messaging.
• Work with Marketing Ops/Analytics to ensure organic performance is properly tracked and tied to pipeline where possible.

• Extensive expeience in SEO/organic content marketing, including significant experience in a…