Global Marketing Manager

Description About Recurly Recurly, the leading subscription management platform, empowers businesses to Get Ahead of What's Next by driving subscriber growth, optimizing revenue, and delivering seamless experiences. Trusted by leading brands worldwide. We are high growth, in an explosive industry, and are looking for our next demand generation campaigns manager to drive engagement, conversion, and pipeline for our current and future customers.

About the role

We're looking for a Global Marketing Manager with 3-5 years of experience to drive integrated demand generation and ABM campaigns across global markets, with a primary focus on AMER and support for EMEA. You'll work cross-functionally with sales, demand generation, partner, and product marketing teams to execute multi-channel programs that generate pipeline, accelerate deals, and strengthen Recurly's presence worldwide.

Key responsibilities CAMPAIGN MANAGEMENT Build and execute integrated, multi-channel marketing campaigns aligned to market segments and target personas, with the goal of driving leads, MQLs, and pipeline creation

Use AI tools to accelerate campaign development -- from content creation and copy iteration to audience segmentation and launch readiness -- reducing time-to-market without sacrificing quality

Monitor, measure, and optimize campaign performance using KPIs and data-driven insights; leverage AI-powered analytics to surface trends, identify optimization opportunities, and produce faster, more actionable reporting

Align campaigns with in-person events in partnership with the events team, and present clear, concise performance recaps to internal stakeholders

Partner with the content, partner marketing, product marketing for campaign creation and deliverables in addition to sales and CS teams on outreach and follow-up communications, ensuring marketing and sales alignment from campaign kickoff through close

Develop and maintain compelling customer journeys across digital channels (email, social, web), content syndication, third-party webinars, and other engagement vehicles

Map content story arcs to target personas and orchestrate tactics, assets, and messaging that align to buying stages

Ensure leads are captured accurately in Salesforce and Marketo in partnership with MOps and Rev Ops teams; forecast, track, and report on results against goalsABM EXECUTION Design and run full-funnel ABM campaigns using email, paid ads, and outbound, guided by intent data to engage key accounts across pipeline stages

Collaborate closely with sales to develop account-specific marketing plans that accelerate deal velocity

Support EMEA regional marketing needs, tailoring messaging and programs to local buyer personas and market nuancesEVENTSOwn logistics and execution for EMEA events, including trade shows, conferences, dinners, and webinars -- managing vendor coordination, booth operations, attendee experience, and post-event follow-upPlay a supporting role for AMER events, partnering with the broader team on execution as needed

Ensure event activity is integrated with campaign strategy to maximize pipeline impact before, during, and after each program BUDGET AND OPERATIONS Manage campaign and event budgets, vendor relationships, and timelines to ensure cost-effective, on-schedule execution

Proactively engage stakeholders to secure buy-in and keep projects on track

Requirements

What you bring3-5 years of experience in B2B demand generation, campaign management, or field marketing, preferably in SaaS, Fin Tech, or subscription management. Prior agency experience is a plus.

Proven track record executing integrated ABM campaigns and multi-channel demand programs that drive measurable pipeline impact

Experience managing event logistics, ideally across multiple regions

Comfortable using AI tools to accelerate campaign production, analyze performance, and drive more efficient reporting workflows (i.e. Claude, Gemini, ChatGPT, etc.) Experience partnering with sales teams to develop and execute marketing plans aligned to revenue goals

Familiarity with global markets, with the ability to adapt campaigns for US and EMEA audiences

Proficiency in marketing automation and CRM platforms (Marketo, Salesforce, 6sense or Demandbase)
Strong project management skills with the ability to manage multiple campaigns and events simultaneously in a fast-paced environment

Excellent written and verbal communication skills; comfortable presenting results to internal stakeholders

Data-driven mindset with experience forecasting, tracking, and reporting on campaign performance

Benefits

As a full-time employee, Recurly offers competitive benefits programs, perks and options designed to fit your needs and the needs of your family. We offer medical, dental and vision benefits and a menu from which to choose options that work best for you and eligible dependents. We also offer life insurance, short and long-term disability, hospital indemnity, critical illness coverage, employee accident protection, health savings…