Senior Regional Marketing Manager - EMEA

Alation is pioneering the next era of data intelligence — powered by AI agents and trusted data. Organizations around the world rely on Alation to drive self-service analytics, cloud transformation, data governance, and AI innovation. Our technology helps enterprises connect people and data to make faster, smarter, and more confident decisions. With more than $340M in funding – valued at over $1.7 billion and more than 650 customers, including 40% of the Fortune 100.As

data becomes the foundation of every business, Alation is leading the way in helping organizations unlock their full potential. By bringing intelligence, automation, and trust to every interaction, we empower customers to scale data-driven innovation with confidence and speed.

Joining Alation means being part of a winning team shaping the future of AI-powered data intelligence. We move fast, think big, and deliver results together.

Job Description:

Alation is the knowledge engine powering enterprises to achieve business outcomes. Global enterprises, including hundreds of Fortune 5000 companies, and organisations like Abb Vie, American Family, Cisco, Finnair, Nasdaq, and Sallie Mae partner with Alation to realise hard ROI and business outcomes from data and AI. Alation led the creation of the data catalog market, was named a 2019 World Economic Forum Technology Pioneer, and has been named a five-time leader in the Gartner Magic Quadrants.

Headquartered in Redwood City, California, Alation has been recognized five times by Inc. Magazine as one of the Best Workplaces. To learn more, visit  is one of Alation’s fastest-growing regions and a strategic priority as we expand our enterprise customer base across the region. This role sits at the center of that growth.

We’re looking for a senior, hands-on regional marketing manager to own and executeEMEA’s marketing programs during a critical period of growth. You’ll be the primary marketing partner and work side by side daily with our EMEA Sales leader who is based in London. Drive pipeline, manage the regional ABM program, digital and in-person events, and ensure Alation’s brand and message land powerfully across key markets.

This is not a strategy-only role. You’ll build and run programs, manage agencies, partner closely with Sales, and report directly to the Senior Director of Product and Regional Marketing based in the US. You’ll hit the ground running from day one.

What You’ll Own Pipeline & Demand Generation Translate global campaign strategy into locally relevant programs that drive measurable pipeline

Execute the regional ABM program — account selection, messaging localisation, agency coordination, and performance tracking

Partner closely with Sales leadership (based in London) to align marketing activity to pipeline priorities and territory plans

Manage post-event lead conversion in collaboration with Sales Ops Events & Field Marketing Own the events calendar — from strategic third-party conferences to hosted executive round tables

Manage event logistics, vendor relationships, and agency partners end-to-end Build a results-oriented event framework with clear pipeline ROI measurement per program

Represent Alation at key industry events across the region; travel required

Customer & Expansion Marketing Support customer marketing programs targeting expansion accounts in EMEAPartner with Customer Success to identify advocacy opportunities and develop regional proof points

Localise global customer stories for buyer relevance

Content & Messaging Localise global messaging and content for audiences, verticals, and buying personas

Ensure inbound and outbound content is themed and synced to campaigns and events

Feed regional market intelligence back to the global PMM team Reporting & Operations Manage regional marketing budget with clear ROI accountability

Track and report pipeline influence, account engagement, and program performance

Maintain a consistent reporting cadence with Sales and Marketing leadership

What You Bring Must-Have8+ years of B2B marketing experience, with at least 3 years in a regional or field marketing role covering EMEAProven track record driving pipeline growth in partnership with…