Marketing and Engagement Lead Fitch Learning

Fitch Learning is a leader in financial services training. With unrivaled breadth and depth, the company delivers learning solutions for apprentices, graduates, and those with 10+ years’ experience in Financial Services. Our offerings include expert faculty, e-learning, coaching, and blended assessments, improving individual and collective business performance. Fitch Learning is a Fitch Solutions company.

Working at Fitch Learning provides the opportunity to be part of a global leader in financial education, committed to delivering cutting-edge training solutions. You'll collaborate with a team of experts dedicated to empowering professionals with the skills and knowledge needed to excel in the finance industry. By joining us, you'll be at the forefront of innovation in professional education, contributing to impactful learning experiences that drive career advancement and industry success.

Fitch Learning is seeking a Marketing Specialist (Associate Director level) for the CQF Institute in London to lead a multi-channel content strategy (web, email, social, events, podcasts, digital PR) that grows the brand and membership, drives engagement, and generates leads for the CQF program.

The CQF Institute, part of Fitch Learning, is a global membership institution for quant finance professionals and the awarding body for the Certificate in Quantitative Finance (CQF) – the world's largest professional qualification for quant finance. The Institute offers educational resources and organizes online industry events, including conferences and talks featuring world-renowned quant finance experts, career insight events, as well as local in-person society meetings.

Members enjoy unparalleled opportunities to advance their careers and network with industry experts and peers.

• Work with leadership to align strategy with goals and maximize reach and engagement
• Develop and implement a multi-channel content strategy and promotion calendar
• Create content including web, video, infographics, testimonials, collateral, and podcasts
• Collaborate with internal and external stakeholders to produce thought leadership content

• Optimize CQFI and CQF website content for improved user experience and engagement
• Ensure search visibility across web and AI platforms
• Create content for digital PR to support link-building in coordination with the SEO agency

• Create, publish, and promote content across social media channels (e.g., Linked In, Facebook)
• Develop and execute You Tube content strategy (including publishing and optimizing videos)

• Create the CQFI events calendar, ensuring strategic alignment with marketing initiatives
• Source and secure compelling speakers for CQFI events and podcasts

• Grow and manage online communities through engaging content and influencer outreach
• Handle member and community queries and feedback, fostering active participation

• Prepare reports on campaign performance, reach, audience growth, and engagement
• Analyze metrics across channels to optimize content and guide content strategy

• If you hold a degree in Marketing, Communications, or a related field
• If you have 5+ years’ experience in digital marketing and content creation (ideally within finance or education, with a commercial focus)
• If you possess highly effective written and verbal communication skills
• If you are skilled in crafting compelling narratives and developing thought leadership content
• If you have expertise in multi-channel digital marketing strategies (social media, email, web, search)
• If you are proficient in managing social media channels and using graphic design tools (e.g.,…