Interim VP Marketing

Interim VP Marketing

Fixed-Term Contract with a mid-September 2026 start

Salary: £135,000 – £180,000 (pro-rated for contract duration) + bonus

Contract: Approximately 10 months to June/July 2027

Location: Hybrid – 2 days per week in our London office

Reports to: CEO

You’ll lead our marketing function during a pivotal period — one in which we’re deepening our AI transformation, sharpening our growth engine, and evolving what great B2B SaaS marketing looks like at the $20–40M ARR stage.

You’ll report into the CEO and sit on the Executive Leadership Team, working cross-functionally with Sales, Product, and Customer Success to drive pipeline, brand, and demand.

This is where we need you most. Our growth marketing function is the engine of our pipeline and we need a hands‑on leader who can unlock performance to help us blast past 35% YoY growth.

• Own and evolve our demand generation strategy across paid, organic, email, and lifecycle marketing — with a clear focus on pipeline and revenue contribution.
• Drive acquisition across our core ICP segments — B2B enterprise buyers with contract values in the ~$100k range.
• Use data to make fast, confident decisions on channel mix, spend allocation, and performance optimisation.
• Continue building our AI‑powered marketing workflows — automating repetitive work, accelerating content, and scaling experimentation.
• Partner closely with Sales and Customer Success to tighten the marketing‑to‑revenue loop.

You’ll lead a talented team of 5-7 people spread across London and the US, covering three functions:

• Growth Marketing - your core focus and priority area for uplift
• Product Marketing
• Brand & Content Marketing

You’ll provide clarity, coaching, and momentum — keeping the team energised and focused during a transitional period. You’ll be a genuine people manager: someone who invests in their team, gives clear feedback, and creates the conditions for people to do their best work.

You’ll also have overall ownership of our agency spend and contract allocation, and be part of the ongoing relationship management.

We’ve started a shift toward AI‑native ways of working in the marketing team, and we want you to accelerate it.

• Champion and embed AI tools across the team - from content creation to campaign optimisation.
• Identify where AI can remove bottlenecks and unlock higher‑leverage activity.
• Help build a culture of experimentation and continuous improvement around new technology.

While we have a strong Brand Manager in place, you’ll bring the strategic eye that ensures everything we put out holds together — coherent, differentiated, and right for the B2B SaaS buyer.

• Maintain quality and consistency across all marketing output.
• Contribute to and evolve our brand positioning in a competitive market.
• Ensure product marketing narratives, growth campaigns, and brand expression are well‑aligned.

• Partner with Sales leadership to align on pipeline targets, campaign strategy, and account‑based initiatives.
• Work with Product and Customer Success to build compelling product launch and expansion narratives.
• Report into the CEO and Exec with clear, data‑driven marketing performance updates.

We’re open‑minded about background, but likely you will:

• Have operated at VP level in a B2B SaaS business, ideally in the $20–40M ARR range.
• Have direct experience with enterprise contract values in the $50–100k range. You understand how marketing supports longer, more complex sales cycles.
• Be fundamentally a growth and performance marketer at heart - data‑driven, pipeline‑obsessed, and comfortable with paid, lifecycle, and demand gen levers.
• Be a strong people manager who has led cross‑functional marketing teams, ideally across multiple geographies.
• Have real experience driving AI transformation in a marketing team; not just awareness, but hands‑on adoption.
• Bring a sharp eye for brand - you know what great looks like, even if you’re not executing it yourself.
• Be comfortable stepping into an established function quickly, building trust fast, and providing confident,…