Senior Social Strategist

Agentur :
Havas Play Stellenbeschreibung :
About Havas Play

At Havas Play, we build brands in culture. As an integrated culture marketing agency, we create culture-first 360 campaigns that sit in the space between traditional advertising and media - connected through culture, powered by partnerships, creators, talent, media and experiences.

We are looking for a Senior Strategist (Social) to support strategic social-first thinking across major client relationships and help shape Havas Play’s offer across the social and creator landscape This is an exciting opportunity to be part of a growing social strategy team:
We’re looking for someone immersed in social innovation and culturally fluent, with a strong sense of strategic rigour to bring fresh thinking to the team.

• Champion social-first thinking and audience-centred approaches across client work, new business and internal initiatives.
• Maintain a strong understanding of contemporary culture, communities, behaviours and social platforms.
• Unearth and apply social and cultural intelligence to strategy and creative help brands participate credibly and effectively in culture.
• Translate business challenges into clear strategic questions and opportunities.
• Lead and contribute to the development of strategic work streams across a diverse range of brands and rights holders.
• Develop robust strategic recommendations grounded in audience understanding, cultural insight and platform behaviour.
• Produce clear, inspiring and actionable briefs for Play creative teams.
• Identify emerging trends, shifts and opportunities relevant to client categories and audiences.
• Demonstrate an understanding of client business challenges and commercial objectives.
• Support senior team members in managing strategic relationships and opportunities for growth.
• Work with cross-agency teams on new client and new business opportunities, leading on social work streams.
• Contribute to agency thought‑leadership, marketing initiatives and new business opportunities when required.

• Produces strategic thinking that is insightful, clear and commercially relevant.
• Connects audience understanding, cultural insight and business objectives effectively.
• Frames problems and opportunities in ways that unlock creative and social solutions.
• Owns the development of a strategic point of view on social ecosystems.

• Demonstrates strong judgement around brand participation in culture.
• Maintains a strong understanding of creator ecosystems, online communities and platform-native behaviour.
• Uses social intelligence and audience signals to identify emerging cultural opportunities and shifts.
• Demonstrates strong judgement in how brands engage with creators, communities and culture in credible and relevant ways.
• Understands how subcultures, fandoms and interest-based communities shape conversation and influence behaviour.

• Supports the wider agency in strengthening its social, influencer and culture-led strategy capabilities.
• Builds strong working relationships across disciplines and teams in Play and beyond.
• Manages work streams with multiple collaborators and stakeholders.
• Supports and develops junior team members: knowledge-sharing, upskilling and coaching.

• Define success frameworks and KPIs that connect activity to brand and commercial outcomes.
• Work with client, creative, data and insight teams to ensure delivery against strategic objectives.
• Use campaign performance and learning to continuously refine and evolve strategy.

• Strategic, curious and culturally engaged.
• Creatively ambitious with strong judgement.
• Collaborative, generous and team-oriented.
• Clear and persuasive…