Event Marketing Manager; Consumer

We're looking for an experienced, revenue-focused Marketing Manager to lead marketing strategy across a portfolio of premium events, including a flagship show in London, and shows in Germany and Bahrain.

This is a hands-on role for someone who is ready to step into a leadership position and take the marketing reigns for a small, growing team. You'll work closely with senior leadership and be responsible for setting clear commercial targets, building and executing multi-channel campaigns, and taking ownership of driving ticket and hospitality sales.

You'll also line manage a Marketing Executive, providing the structure, guidance, and mentoring needed to help them grow in the role.

Permanent or fixed-term considered

Full-time; part-time or four-day week considered for the right candidate

• Implement structure into the marketing department, building a 3-4 week activation calendar across all marketing channels, with clear ownership and deadlines
• Own and deliver the 2026 marketing strategy, including clear daily, weekly, and annual sales targets
• Develop a yearly strategic plan aligned to revenue objectives, including audience personas and tone of voice
• Shift the team to a midweek sales-reporting rhythm to enable proactive, timely adjustments
• Establish a centralised tracker combining daily ticket sales, revenue, and channel-level conversion data
• Run weekly reviews against targets and coach the team on consistent, structured reporting

• Segment audiences (previous buyers, subscribers, engaged non-buyers) and lead the development of evidence-based personas using survey and channel data
• Own the messaging framework, clearly differentiating the event's premium, rare-car positioning from competitors
• Broaden campaign appeal beyond core car enthusiasts through lifestyle-led content and messaging

• Direct and challenge agency performance on paid social, improving targeting, content variety, and spend efficiency
• Oversee testing of ad formats and copy variants, niche audience targeting (e.g. car brand fan clubs), and retargeting/abandoned-booking campaigns
• Take ownership of the digital ad budget, the largest pre-event spend area, to maximise ROI

• Improve the website's conversion of new visitors, including clearer explanation of the event and mobile journey improvements
• Restructure email campaigns for better segmentation, shorter content, and higher-placed calls to action
• Introduce follow-up and abandoned-booking email flows

• Activate partners with marketing toolkits and co-branded content, and track partner-driven engagement via tracking links
• Manage PR agency relationships, ensuring deliverables are met and content is tracked
• Support the shift of budget from print to digital advertising
• Line manage and mentor a Marketing Executive, providing the day-to-day structure, guidance, and coaching they need to develop their skills and confidence
• Bring consistent reporting discipline and clear priorities to the team, giving the Marketing Executive a clear framework to work within
• Be sensitive to team dynamics during a period of transition, maintaining morale and collaboration

• Proven experience in an event marketing role or senior marketing role, ideally within B2C events or a premium/luxury brand environment
• Strong commercial, revenue-focused mindset with a track record of hitting targets
• Experience working with ticket sales and event pricing structures
• Confident managing and challenging external agencies (paid social, PR)
• Skilled in audience segmentation, persona development, and messaging strategy
• Experience across paid social, email marketing (e.g. Mailchimp), and website conversion optimisation
• A natural coach and people manager, comfortable developing junior team members
• Highly organised, with strong reporting and tracking discipline

• Flexibility on part-time or four-day working patterns
• The opportunity to lead marketing for a portfolio of premium international events
• High visibility within a fast-growing team, with real scope to shape the role