Product marketing manager for mobile games

Описание

Scopely is a global video game and interactive entertainment company that creates, develops, publishes, and live-operates games across mobile, web, PC, and console. Its portfolio includes Star Trek™ Fleet Command and other major entertainment franchises, connecting hundreds of millions of players worldwide.

• Own the player-facing narrative for Star Trek Fleet Command and translate product strategy into compelling player experiences
• Champion the player perspective throughout the product development lifecycle
• Establish messaging frameworks across launch campaigns, CRM, roadmap communications, and in-game messaging
• Partner with Product, Design, Economy, Live Operations, Analytics, and Creative teams throughout feature development
• Translate complex gameplay systems, progression mechanics, monetization initiatives, technical improvements, and roadmap priorities into player-facing narratives
• Develop positioning, messaging, and value propositions for new features, seasonal content, technical improvements, and franchise initiatives
• Own integrated go-to-market strategies for major game features, seasonal arcs, technical improvements, and franchise partnerships
• Build launch plans covering messaging, timing, audiences, business objectives, and player education
• Define player segmentation and messaging strategies across the player lifecycle
• Establish launch objectives and success criteria with Product, Marketing, and Analytics teams
• Connect Product, Community, Campaign Marketing, CRM, Creative, Analytics, Player Experience, Publishing, and external partners
• Coordinate launch readiness across player-facing functions
• Facilitate launch planning, milestone reviews, and cross-functional communication
• Partner with Community and Player Experience on player communications, support readiness, and recovery messaging
• Create creative briefs, messaging frameworks, presentations, launch documentation, executive materials, and marketing guidance
• Review and approve marketing assets for consistency with product strategy, brand standards, and franchise guidelines
• Partner with Creative teams to develop marketing materials
• Manage approvals and asset delivery with Paramount and other external partners
• Monitor feature adoption, player engagement, sentiment, campaign performance, and commercial outcomes
• Identify player friction, adoption barriers, and optimization opportunities
• Translate player insights into recommendations for future launches and product improvements
• Refine positioning, messaging, and go-to-market strategies through experimentation, testing, and post-launch analysis
• Lead and evolve the Product Marketing discipline for Star Trek Fleet Command
• Manage the Campaign Manager through coaching, prioritization, and strategic direction
• Own the Product Marketing operating cadence, including roadmap reviews, launch planning, partner coordination, and cross-functional alignment
• Build relationships across Product, Marketing, Creative, Publishing, Licensing, and executive leadership
• Establish scalable frameworks, documentation, and best practices for Product Marketing

• Strategic, curious, and player-focused
• Comfortable working across product strategy, marketing, and player experience
• Able to turn complex systems into simple, compelling stories
• Collaborative and able to align diverse teams around shared goals
• Confident leading strategic discussions with executives and producing hands-on deliverables
• Data-informed and able to combine analytics with player empathy
• Adaptable in fast-moving environments with changing priorities
• Passionate about live-service games
• Experience translating complex products into player stories and developing positioning and go-to-market strategies
• Experience leading integrated product launches across…