Director, Product Marketing

Position Overview:

The Director, Product Marketing will own the end-to-end go-to-market strategy for Diligent Boards
, driving positioning, messaging, product launches, market intelligence, sales enablement, pricing and packaging, and customer adoption across key segments and regions.

We are looking for a strategic B2B SaaS product marketer withstrongtechnical aptitude who can translate complex technology into compelling customer value. The ideal candidate has experience in aSAAStechnology company.

Exposure to product-led growth (PLG) is highly valuable.

You will partner closely with Product, Engineering, AI/Data, Sales, Marketing, Customer Success, Enablement, Finance, and senior leadership toidentifymarket opportunities, influence product strategy, and bring differentiated technology solutions to market.

This is a high-impact role requiring someone who can move seamlessly between technical product detail, customer insights, commercial strategy, and compelling storytelling
.

• Own end-to-end GTM strategies for Diligent Boards across key customer segments and regions.

• Develop differentiated positioning, messaging, value propositions, and launch strategies based on customer, market, and competitive insights.

• Partner with Product and Engineering to understand product roadmaps, technical capabilities, integrations, data, AI functionality, and translate these into compelling customer benefits.

• Identify opportunities to improve product-marketfit, adoption, expansion, and revenue growth.

• Develop GTM strategies for AI-powered products and capabilities
  , translating AI/GenAI functionality into clear business value and differentiated market positioning.

• Build sufficient technical depthto crediblyunderstandand communicate complex SaaS technologies, including APIs, integrations, data, automation, security, and AI capabilities.

• Partner with technical product and engineering teams to ensureaccurateand compelling communication of product capabilities.

• Develop deep understanding of our ICP, personas, buying committees, customer journeys, TAM, competitive landscape, and market trends
  .

• Lead Voice of Customer and market research initiatives and translate insights into actionable GTM and product recommendations.

• Identify opportunities across SMB and mid-market segments
  , including digital and product-led growth motions.

• Equip Sales, Pre-Sales, Customer Success, and Enablement teams with compelling product narratives, competitive intelligence, technical content, battle cards, and other sales tools.

• Partner with Marketing and Sales on campaigns that generate demand and acceleratepipelineand revenue.

• Support pricing, packaging, segmentation, and monetization strategies in partnership with Product, Finance, and Sales.

• Establish KPIs to measure product marketing impact across pipeline, conversion, product adoption, expansion, and revenue.

• Use quantitative and qualitative insights to continuouslyoptimizeGTM strategies, positioning, messaging, launches, and campaigns.

• 8+ years of B2B SaaS/product marketing experience
  , with significant experience in a technology company.

• 5+ years in product marketing or technical product marketing
  , withdemonstratedownership of end-to-end GTM strategies.

• Strong technical aptitude and the ability to understand and simplify complex SaaS, APIs, integrations, data, automation, and AI/GenAI technologies
  .

• Demonstrated experience developing AI/GenAI go-to-market strategies
  or marketing AI-enabled products/features.

• Experience marketing to SMB and/or mid-market customers
  , with an understanding of differentiated buying journeys and GTM motions.

• Strong product marketing fundamentals across positioning, messaging, launches, competitive intelligence, customer insights, and sales enablement.

• Experience working closely with Product Management, Engineering, Sales, Marketing, Customer Success, and senior leadership.

• Strong analytical skills and ability to turn market and customer data into actionable GTM strategies.

• Exceptional storytelling, written and verbal communication, and executive presence.

• Ability tooperateautonomously, prioritize effectively, and influence cross-functional stakeholders in a fast-paced environment.

• Experience in GRC, governance, risk, compliance, legal technology, cybersecurity, or enterprise SaaS
  .

• Experience with product-led…