Sports Influencer Executive
Listed on 2026-09-12
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Marketing / Advertising / PR
PR / Communications, Digital Marketing, Social Media Marketing, Event Management & Planning
At Frasers Group we're rethinking retail. Through digital innovation and unique store experiences, we're serving our consumers with the world's best sports, premium and luxury brands globally. As a leader in the industry, we're elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.
Why join us?Our vision - we are building the planet's most admired and compelling brand ecosystem
Our purpose - we are elevating the lives of the many with access to the world's best brands and experiencesAt Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:
- Own it and back yourself
- Own the basics, own your role and own the result - Think without limits
- Think, think fast, think fearlessly - Be relevant
- Relevant to our people, our partners and the planet
The Role:
Are you passionate about sport, lifestyle and the power of influencer marketing? We're looking for an ambitious Influencer and Community Executive to help shape and deliver impactful talent campaigns across some of the biggest names in Sports and Lifestyle. Joining a fast-paced and creative team, you'll work with influencers, athletes and industry talent, building authentic partnerships that drive engagement, cultural relevance and brand growth.
Key Responsibilities:- Manage end-to-end influencer campaigns on a day-to-day basis for our Sports and Lifestyle categories.
- Facilitate influencer outreach, negotiations, contracting, on-boarding and payments with confidence and precision.
- Manage relationships with key internal and external stakeholders to ensure a strong level of communication is maintained.
- Evaluate and compile reports for internal analysis and distribution on a weekly and monthly basis using tools provided.
- Manage the upkeep of our influencer database across Sports and Lifestyle with specific emphasis on introducing new and exciting creators and key industry figures.
- Manage influencer casting and selection by proactively providing influencer identification and initiatives to drive engagement and cultural relevance.
- Manage product orders, tracking and returns.
- Support on compiling influencer strategies to drive the Sports and Lifestyle messaging.
- Working on key events and launch activations.
- Create a cultural calendar to ensure we are at the forefront of cultural relevance when creating content with influencers.
- Lead weekly influencer status meetings with wider channel teams, showcasing secured talent, campaign progress, upcoming activations, and opportunities for cross-channel amplification.
- Maintain an established network of influencers and talent.
Along with your benefits package we also offer a wide range of perks for our colleagues:
Frasers Champion
- Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have lived the Frasers Group values.
Retail Reconnect
- In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, head office employees will gain insights by spending one to two days in one of our stores or the warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which…
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