Senior Copywriter

• Own and develop product-led content across the business
• Write and manage short-form and long-form content explaining the platform, supporting go-to-market campaigns, and helping customers understand Sokin
• Collaborate with product marketing, regional marketing, social media, and design teams
• Translate complex Fin Tech concepts, including payments, APIs, compliance, cross-border flows, FX, wallets, risk, and infrastructure, into clear messaging
• Develop product narratives focused on value, differentiation, and outcomes
• Write copy for product launches, website sections, landing pages, B2B social channels, ads, banners, and in-app messaging
• Create product pages, feature deep dives, whitepapers, reports, explainers, case studies, customer success stories, sales enablement assets, and pitch narratives
• Partner with Product & Engineering, Sales & Partnerships, and Growth & Brand teams
• Support go-to-market motions with messaging frameworks, positioning documents, and campaign narratives
• Maintain consistent brand voice and build modular messaging across regions, products, and use cases
• Refine messaging based on market feedback and performance

• Bachelor’s degree in Marketing, Communications, Journalism, Finance, or a related field
• 6+ years of experience writing product and marketing content in a B2B Fin Tech environment
• Proven experience creating short-form and long-form content for websites, product launches, campaigns, and sales enablement
• Strong understanding of financial products, payments, APIs, compliance, and digital platforms
• Experience with CMS platforms and content tools, including Word Press, Webflow, and Figma
• Familiarity with SEO and content performance tools, including Google Analytics, Search Console, Ahrefs, and SEMrush
• Excellent writing, editing, and proofreading skills with high attention to detail
• Strong project management and stakeholder communication skills
• Comfortable working in fast-moving product and go-to-market environments
• Right to work in the jurisdiction where the candidate will work

Demonstrates expertise in creating product-led content and messaging for B2B Fin Tech, with a strong focus on translating complex financial concepts into clear, engaging narratives. Proficient in collaborating across teams to support go-to-market strategies and enhance customer understanding of financial products.

• B2B Fin Tech Content Creation
• Financial Products Knowledge
• SEO and Content Performance Tools
• Project Management Skills
• CMS Platforms Experience

• Content Writing
• Editing
• Proofreading
• Messaging Framework Development
• Product Narrative Creation
• Campaign Support
• Market Feedback Refinement
• Short-Form and Long-Form Content
• Sales Enablement Asset Creation
• Brand Voice Maintenance

• Attention to Detail
• Stakeholder Communication
• Collaboration
• Adaptability
• Project Management

• Fin Tech
• Payments
• APIs
• Compliance
• Cross-Border Flows
• Digital Platforms
• Risk Management
• Wallets
• Infrastructure
• Go-To-Market Strategies

• Word Press
• Webflow
• Figma
• Google Analytics
• Search Console
• Ahrefs
• SEMrush