Editorial Director - AI Campaign

Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

What You'll Do

BCG is looking for an experienced, entrepreneurial Editorial Director to play a key role in shaping the strategy and leading the execution of the firm’s global campaign focusing on artificial intelligence, a priority topic that is top of mind for business leaders and the media.

The Editorial Director will have three primary roles:

• Partner with BCG’s global campaign team to define and execute a cohesive, cross-channel AI content strategy, working closely with the campaign’s leadership and AI experts across the firm.
• Conceive and manage the development of editorial features that tie to the campaign’s priorities and showcase BCG insights on subtopics, themes, and emerging areas of interest.
• Take a portfolio view of AI content pipelines across the firm, ensuring alignment with the campaign’s content strategy and audience priorities (CEO, CXO, and practitioner).

Strong editorial and creative skills are essential. The Editorial Director will improve quality in formats ranging from articles and reports to videos and infographics, helping to ensure that BCG’s insights are market-leading and differentiated. They will work closely with topic experts—and will leverage their own expertise in GenAI tools—to storyline BCG data and research and provide developmental editing to ensure the content is compelling and differentiated.

The Editorial Director will identify new opportunities for thought leadership and will initiate and drive content projects. For the campaign’s flagship reports, the Editorial Director will work with topic experts, the media team, the campaign team, and others in Marketing to shape questionnaires, analyze data, and extract a story that can attract both earned media and commercial interest. To seize the opportunity to be in the market with timely insights, the Editorial Director may serve as a writer.

Communication and teaming skills are critical. The Editorial Director will cultivate relationships within the campaign and across the business, acting as an adviser, influencer, and problem solver. This role demands a strategic communicator who excels at distilling complex concepts into clear messages that advance BCG’s global AI narrative. Working with the AI campaign’s Senior Director, the Editorial Director will shepherd a data-driven content strategy and ensure alignment for that strategy among senior stakeholders.

The Editorial Director will be the line manager for, and will team closely with, an Editor dedicated to the AI campaign. The Editor will provide editorial guidance and hands-on developmental editing across a range of content pieces for the campaign.

The Editorial Director’s impact will be evident on several fronts. Published content will reflect clear priorities and will be supported by well-defined channel strategies, resulting in stronger reach and engagement.…