Global Marketing Manager - Technology, Media & Telecom

Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

What You'll Do

As the Global Marketing Manager for BCG’s Technology, Media & Telecommunications (TMT) Practice Area, you will play a key role in supporting the team to bring our marketing strategy to life in earned, owned and paid channels across all three sectors. You will partner closely with the Global TMT Marketing team (a close-knit team), PA leadership, sector leads, and global and local Marketing & Communications (M&C) teams to build TMT's brand as one of BCG's most dynamic and innovative practice areas.

This is a broad, hands-on role for someone who wants to build their marketing career over the long term with plenty of scope to grow into the role. You'll be given real ownership from day one with the expectation that you will bring ideas to the table, execute independently, while backed by a small team of marketers that will support you.

We're especially interested in marketers who are early in their project-leadership journey, hungry to build breadth across every dimension of marketing, and excited by a function that is actively reinventing how it works, with AI at the core of how we plan, create and measure.

Strategy & Campaigns

• Help shape and deliver the Global TMT marketing plan, translating the practice's commercial priorities across Technology, Media and Telecom into integrated campaigns that span earned, owned and paid channels.
• Own end-to-end delivery of campaigns from brief to results - sequencing content and channels, and keeping every workstream on track.
• Build strong working relationships with TMT stakeholders and subject matter experts so campaigns reflect what's genuinely resonating in each sector.

Content & Amplification

• Partner with authors and experts to shape compelling narratives and storylines across , Linked In and other channels, and own the communications and marketing plan for each piece of content. This includes briefing writers on angle and audience, then guiding it through drafting and editing to publication
• Monitor the industry competitor landscape across Technology, Media and Telecom, spotting moments where BCG can credibly and quickly enter the conversation
• Take ownership of reactive moments tied to the TMT calendar, inc. earnings cycles, regulatory shifts (e.g. the EU AI Act), major sector IPOs, turning them into timely, on-brand content.
• Build and manage media partnerships to promote TMT's flagship content and campaigns where relevant, working with media partners to secure the right placements.
• Track performance and ROI across paid and partnership activity, and use the results to sharpen future targeting

Events & Executive Management

• Support the TMT Global Marketing Manager and Senior Manager in planning and executing global flagship events (such as Mobile World Congress in Barcelona and CES in Las Vegas), other third-party events with CxOs, executive stakeholder…