Business Development and Digital Strategy Manager Luxury Womenswear Brand Lo

Business Development and Digital Strategy Manager

Luxury Womenswear Brand

Permanent contract

London, UK

Our client is a luxury growing womenswear brand based in London looking for someone to help them grow the brand. They are open to full‑time or, for the right person, a three‑day week can also be considered.

Develop the strategy and support the brand with the execution of the Direct‑To‑Consumer sales channel in a commercial capacity. The ideal candidate is entrepreneurial, owns a network of key fashion influencers, and will activate these contacts to grow the brand while overseeing the digital commercial side.

• Own the site, setting KPIs, budgets, and forecast models.
• Develop and execute the e‑commerce growth strategy across acquisition, conversion, retention, and AOV optimisation.
• Analyse trading performance, customer behaviour, and commercial insights to inform decisions and identify growth opportunities and stock buy‑back plans.

• Identify opportunities to promote the brand with a key network of industry influencers.
• Promote commercially astute strategies to showcase the brand at home and abroad.

• Oversee all performance marketing channels (paid social, paid search, email, affiliates, SEO) in collaboration with external agency partners.
• Drive data‑led customer acquisition while improving repeat purchase metrics and LTV.

• Develop the strategy for the brand's pop‑ups, temporary retail, sample sale, and brand experiences in key markets.
• Lead end‑to‑end execution—including budgeting, location scouting, staffing plans, merchandising, in‑store operations, and event programming.
• Ensure a seamless omnichannel experience, linking physical activations with digital retail, community building, and customer capture.

• Collaborate with Creative to support digital storytelling.
• Manage e‑commerce budgets, agencies, and external partners.
• Lead and mentor junior members of the digital team as the department grows.

• 6–10+ years of experience helping grow and develop luxury brands.
• Proven track record of e‑commerce ownership with commercially sound growth.
• Strong analytical mindset with expertise in e‑commerce KPIs, performance marketing, and trading analytics.
• Experience planning and executing pop‑ups, brand activations, or experiential retail.
• Excellent project management and cross‑functional leadership skills.
• Creative sensibility aligned with a luxury fashion brand, with strong attention to detail.
• Entrepreneurial, proactive, and comfortable in a high‑growth environment.
• Established network of luxury industry profiles.

Level: Manager