Founding Product Marketing Lead - AI SaaS

THE COMPANY

This is a rare opportunity to join a profitable, fast-growing AI-native SaaS business at a genuinely interesting point in its journey.

They've built a product customers love, the G2 reviews speak for themselves and have grown to around 130 people without losing sight of sustainable growth. They've also been named one of Best Places to Work.

But here's what makes this opportunity particularly interesting for a Product Marketer:

The product has evolved faster than the way the business takes it to market.

What was once known primarily as a point solution has developed into a much broader AI-powered platform. There is a bigger story to tell, new markets and customer segments to explore, and an opportunity to sharpen how the business positions itself for its next phase of growth.

At the same time, Marketing is being rebuilt. There is real investment behind the function, with several key hires being made, but Product Marketing has never had a dedicated owner.

That's where you come in.

This is the first dedicated Product Marketing hire and an opportunity to build the function rather than inherit someone else's playbook.

Product Marketing already happens across Product, Sales, Customer Success and Marketing. Your first job won't be to rip everything up and start producing assets. It'll be to understand what's working, identify what's missing and decide what Product Marketing needs to become for this business.

You’ll own the traditional PMM foundations positioning, messaging, GTM, launches, competitive intelligence and sales enablement but the ambition for this role goes considerably further.

They want Product Marketing upstream.

You’ll bring customer, market and commercial insight into Product conversations early enough to influence what gets prioritised, which opportunities are worth pursuing and what genuinely deserves GTM investment rather than simply being handed a finished feature and asked to launch it.

You’ll also own the Customer Marketing piece, helping ensure that a successful launch doesn’t stop at acquisition: customers understand the value, adopt the product, use more of it and ultimately become advocates.

You’ll be:

• Defining the Product Marketing function from the ground up auditing what's already there, identifying the biggest gaps and building the processes and foundations that matter most.
• Sharpening positioning and messaging as the product evolves from what the market historically knew it for into a broader AI-powered platform.
• Bringing customer, competitor and commercial insight upstream into Product
  , helping challenge assumptions and influence roadmap and prioritisation.
• Creating a smarter approach to GTM and launch prioritisation
  , deciding which launches warrant significant investment and which don't.
• Leading major product and feature launches end to end, from market insight and positioning through to GTM, enablement, adoption and measurement.
• Building the competitive intelligence and win/loss capability, turning insight into better Product, positioning and commercial decisions.
• Giving Sales the narrative, tools and confidence to win from messaging and battle cards to objection handling, competitive positioning and enablement.
• Mapping the customer journey and identifying opportunities to improve activation, adoption, retention and expansion
  .
• Building customer evidence and advocacy through case studies, testimonials, reviews and customer insight.
• Using AI creatively to accelerate how Product Marketing works from research and customer insight to competitive intelligence, messaging and repeatable workflows.

This is a hands-on role today, but it doesn't have to stay that way. You’ll have the opportunity to prove the value of Product Marketing, shape what the function becomes…